XPost: alt.sodomites.barack-obama, talk.politics.guns, talk.politics.misc   
   XPost: uk.politics.misc   
   From: unqualified.black.cunt@splcenter.org   
      
   On 14 Mar 2022, Rudy Canoza  posted some   
   news:ycNXJ.191366$oF2.169064@fx10.iad:   
      
   > Nobody in their right mind would hire an American Democrat "educated"   
   > liberal piece of shit.   
      
   The European economy is going through a historically difficult period,   
   whether you look at measures of GDP, exports, or consumer confidence.   
   Now, signs are beginning to emerge that the struggle for growth and   
   fears over jobs are fundamentally changing how people in Europe shop—and   
   drink.   
      
   Europe’s young people are starting to spend less on alcohol, and they   
   don’t look like they’re going to be returning to bingeing in bars and   
   nightclubs anytime soon. But it’s likely to be the looming expectation   
   of recession, not lifestyle choices, that is kicking off a fresh charge   
   for sobriety.   
      
   Europe’s crisis comes for the alcohol aisle   
   A survey of 3,500 people across seven European countries shows   
   historically high inflation, rising interest rates, and the energy   
   crisis have led to a massive drop-off in the amount of money people   
   think they have to spend each month.   
      
   Savanta’s Consumer Compass report shows Brits and the French think they   
   have about a third less to spend on nonessentials than they did a year   
   ago, while perceived disposable income fell by a quarter in Germany and   
   Italy.   
      
   Even in the typically well-insulated Nordic countries, there is a   
   perceived 21% fall in budgets.   
      
   Several major European economies are teetering on the verge of a   
   technical recession, with Europe’s biggest economy, Germany, shrinking   
   by 0.3% in 2023.   
      
   Amid an according squeeze in household budgets, few items in consumers’   
   baskets have been deemed sacred. Only groceries, utility bills, and   
   gasoline have been protected by European residents, while things like   
   dining out, fashion, and holidays have all been sacrificed, according to   
   Savanta.   
      
   But for Gen Z and millennials in particular, it’s alcohol that has been   
   virtually wiped from their expenses, whether that’s in restaurants,   
   bars, or the grocery aisle.   
      
   Savanta didn’t observe any increase in alcohol spending over the usually   
   indulgent festive period last year. Across most of the major European   
   economies, more than half of shoppers say they spent less on alcohol in   
   2023.   
      
   The trend toward sobriety is one driven by the continent’s struggling   
   young people. Savanta’s research shows among Europe’s 18- to   
   34-year-olds, 63% are spending less on alcohol purchases in   
   supermarkets, while 67% are drinking less when they go to restaurants   
   and bars.   
      
   Italian Gen Zers are leading that temperance movement, with seven in 10   
   young people there choosing to cut back on alcohol spending last year.   
      
   Across all age ranges, three out of every five adults in Europe have cut   
   their spending on alcohol, according to Savanta’s research.   
      
   Young people are quitting booze   
   Savanta’s analysis, which was conducted before the traditionally   
   temperate “Dry January” period, is a reminder of not only the difficult   
   choices faced by households but also of a growing trend of young people   
   distancing themselves from alcohol.   
      
   Gen Z and millennials are kicking off a widespread sobriety movement   
   across the globe, one that’s been broadly regarded as a cultural   
   phenomenon driven by wellness trends, higher levels of introversion, and   
   more alternative options like no- and low-alcohol drinks.   
      
   For some drink makers, it’s even sparking fears of long-term decline.   
   According to Silicon Valley Bank’s 2024 State of the U.S. Wine Industry   
   report, younger consumers have half the “mindshare” for wine compared   
   with their boomer elders, suggesting a steep drop-off in future   
   spending.   
      
   Increasingly, though, gathering research is beginning to point to the   
   conclusion that shifting drinking habits aren’t just a result of   
   lifestyle or preference, but also a sign of a hit to the wallets of the   
   financially worst-off generation.   
      
   A survey of U.S. consumers by NCSolutions found 61% of Gen Zers planned   
   to pump the brakes on alcohol spending this year, while older, wealthier   
   adults were expected to go the opposite way.   
      
   It’s not surprising when you consider the budgetary restraints left on   
   young people after years of price rises. One in 10 U.K. Gen Z says they   
   were forced to turn down work citing the cost of commuting and uniforms.   
      
   In Europe, it looks like economic decline has combined with long-term   
   cultural shifts to create the perfect storm for drink suppliers.   
      
   “There appears to be a generational shift in attitudes towards alcohol   
   consumption that inflationary increases have simply accelerated, rather   
   than created,” Nikki Lavoie, EVP of marketing, brand, and innovation at   
   Savanta, told Fortune.   
      
   It also appears that Europe’s young people might be getting used to   
   their budgeting-induced cutback on alcohol, or at least are bracing   
   themselves for a long winter away from booze.   
      
   Savanta reports that a significantly higher proportion of European Gen Z   
   and millennials plan to spend less on alcohol both in and out of the   
   home in the next three months.   
      
   https://fortune.com/europe/2024/02/12/economic-crisis-europe-gen-z-millen   
   nials-drinking-alcohol-sobriety/   
      
   --- SoupGate-Win32 v1.05   
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