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   From: burfordTjustice@tues.uk   
      
   The Shia LaBeouf thriller “Man Down” has managed to triple the number of   
   general-public paid admissions in Britain – from one ticket sold to three.    
      
   During its U.K. opening weekend last weekend, it sold a single ticket in its   
   only venue, the Reel Cinema in Burnley, northern England, taking in a whopping   
   £7 ($8.73), according to data tracker comScore. That admission is believed to   
   have been a single    
   student ticket priced at £6.90 (comScore rounds its data up to the nearest   
   pound).    
      
   The cinema is since confirmed to have sold a further two tickets since its   
   dismal opening weekend.   
      
   The film has seen a slight boost, however, from a specialist theater chain   
   that provides films for military personnel and their dependents in the U.K.   
   and overseas. SSVC Forces Cinemas has eight theaters in the U.K.   
      
      
      
   Related   
   Man Down   
    Shia LaBeouf Thriller ‘Man Down’ Sells Just One Ticket at U.K. Box Office   
      
      
   “Man Down” is an obvious choice for Forces Cinemas given that its central   
   character, played by LaBeouf, is a U.S. Marine returning home from a tour in   
   Afghanistan suffering from PTSD. The film played at the circuit’s Forum   
   Cinema in Blandford on    
   Monday and Tuesday and generated more than three times the box office of the   
   Burnley site, taking results through Tuesday to £79 ($98.50).   
      
   Forces Cinemas has further booked the film for April 18 and 20 at the Jitg   
   Theatre in Chicksands, and has five screenings scheduled, including two over   
   the Easter weekend (April 14 and 16), at the Phoenix Cinema on the British   
   overseas territory of the    
   Falkland Islands.   
      
   The film sees director Dito Montiel reunite with LaBeouf, who starred in   
   Montiel’s debut film, “A Guide to Recognizing Your Saints,” in 2006.   
   That film grossed £68,420 ($133,583) in the U.K. Montiel’s previous film,   
   2014’s “Boulevard”    
   starring Robin Williams, also failed to attract many British moviegoers,   
   earning a total of £1,852 ($2,603).   
      
   Such low openings are not unprecedented in the U.K., as titles are frequently   
   given a token theatrical release to help generate VOD and later DVD sales,   
   according to distribution sources. Bulldog Film Distribution saw its release   
   of “Misconduct,”    
   starring Oscar winners Al Pacino and Anthony Hopkins, hit the headlines when   
   it opened with £97 ($140) last June, on its way to a £2,006 ($2,890) total   
   gross.   
      
   Posters for “Man Down,” advertising the film as available in cinemas and   
   on iTunes, can currently be seen on the London Underground despite the fact   
   that the film is not booked to play in the British capital.    
      
   One U.K. distributor told Variety that the commitment of theatrical   
   positioning, which also secures print reviews, helps with strong support in   
   terms of positioning on VOD platforms like iTunes and Sky Store, as well as   
   giving the impression of a bigger    
   theatrical release to audiences.   
      
   “Man Down” distributor Signature has generated headlines for low box   
   office results on films with A-list stars in the past with films like Emma   
   Watson title “The Colony,” which grossed a total of £633 ($844) after an   
   opening weekend of £47 ($63)   
    in July last year. Signature releases Arnold Schwarzenegger vehicle   
   “Aftermath” this Friday.   
      
   “Man Down” premiered at the Venice Film Festival in 2015. It co-stars Kate   
   Mara, Jai Courtney and Gary Oldman.   
      
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