XPost: comp.sys.mac.advocacy, rec.sport.pro-wrestling, rec.music.gdead
XPost: talk.politics.libertarian
From: koshea1957@targgotmail.com
Andima Peecee wrote:
> "Hornet Prime" wrote in
> news:o9a0k.61642$Ht.13364@newsfe05.ams2:
>
>> The only reason its the top-selling device is because Apple have
>> cleverly marketed it.
>
> If Apple were such master marketers they wouldn't have failed at selling
> everything in their catalog for their multi-decade existence. iPod
> marketing only shot into overdrive after it had already become a success.
Exactly. Apple were on the verge of collapse prior to the iPod. Steve
Jobs has admitted it several times. They used the same glitz and glamour
to try and sell the "Newton" and the "Pippin" and their effeminate
computers and OS and none of it succeeded. The iPod was different
because for once Apple actually made a decent product.
"It is a widespread fallacy that skillful advertising can talk the
consumers into buying everything that the advertiser wants them to buy.
The consumer is, according to this legend, simply defenseless against
high-pressure advertising. If this were true, success or failure in
business would depend on the mode of advertising only."
"As long as advertising is free to all competing firms, the article
which is better from the point of view of the consumers' appetites will
finally outstrip the less appropriate article, whatever methods of
advertising may be applied. The tricks and artifices of advertising are
available to the seller of the better product no less than to the seller
of the poorer product. But only the former enjoys the advantage derived
from the better quality of his product.
The idea that business propaganda can force the consumers to submit to
the will of the advertisers is spurious. Advertising can never succeed
in supplanting better or cheaper goods by poorer goods."
- Mises, Human Action
--- SoupGate-Win32 v1.05
* Origin: you cannot sedate... all the things you hate (1:229/2)
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