XPost: rec.arts.tv, alt.tv.scifi.channel   
   From: your.name@isp.com   
      
   "RT"  wrote in message   
   news:4CF7CDAC.A4059D71@hotmail.com...   
   > Michael Flynn wrote:   
   > >   
   > > On 14/11/2010 16:58, The Coca Cola Kid wrote:   
   > > >   
   > > > Also, is that 800,000 range not the raw overnight ratings, not taking   
   > > > into account DVR, web and time shift viewings?   
   > >   
   > > When it comes down to how much money can be made from a tv series it's   
   > > the number of eyes on the live broadcast that is the most important.   
   > > People who time shift (by whatever method) tend to skip past the adverts   
   > > so the advertisers cant be charged for those viewers.   
   >   
   > People also get up and do other things during commercials... works out the   
   same.   
      
   Yep, or they flick to other channels, or they read the newspaper, etc., etc.   
   Very very few people bother to watch the adverts. Basing scheduling   
   decisions around advertising is and has always been moronically stupid ...   
   but then it was thought up by idiots in management, so there's no surprise   
   there.  :-(   
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)