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|    Message 26,448 of 27,547    |
|    Leroy N. Soetoro to All    |
|    Was This $100 Billion Deal the Worst Mer    |
|    20 Nov 22 23:24:42    |
      [continued from previous message]              television studio was so successful. Premium drama could go to HBO. But       shows with mass market appeal, like “Friends” and “The Big Bang Theory”       were better off at the ad-supported broadcast networks. Hollywood talent       was attracted to Time Warner’s neutrality.              What AT&T brought to the mix was data from its DirecTV and cellular       customers. Data could arguably help it compete for advertising dollars       with Google and Facebook. Mr. Bewkes argued that AT&T should sell that       data to all comers, including competitors like Comcast, Fox and Disney,       expanding Time Warner’s longstanding strategy.              As Mr. Bewkes recalled the exchange, one director said AT&T would never       share data with Comcast. “We hate them,” he said.              “Do you think I love them?” Mr. Bewkes responded. “This is not about who       you like.”              “They looked at me like I was from another planet,” Mr. Bewkes said.              Mr. Stephenson said he had listened carefully to what Mr. Bewkes had to       say, but concluded Warner Media had to go all-in on streaming. Mr. Bewkes       was “too cautious,” he said.              A ‘herculean’ trial ends       After AT&T refused to divest either DirecTV or Turner, the Justice       Department followed through with its threat to block the merger in       November 2017.              “It might have been smart to walk away from the deal then,” Mr. Stephenson       said, because the lawsuit meant extensive delays, management distractions       and enormous litigation costs. “But I’d made a commitment to Jeff Bewkes,       and I intended to honor that.” He also was opposed to any settlement that       suggested he was willing to compromise CNN’s editorial independence, he       said.              The Justice Department argued that the combination would be an       anticompetitive juggernaut that would use its enormous power “as a weapon       to hinder competition.”              Mr. Delrahim, at the Justice Department, stated repeatedly that the       decision to file the suit had nothing to do with Mr. Trump’s hostility to       CNN, but few at AT&T or Time Warner believed that.              After a federal trial that the judge, Richard J. Leon, called “historic,”       “epic” and “herculean,” he issued an opinion on June 12, 2018, rejecting       all the government’s arguments.              About a month later, about 50 AT&T executives, lawyers and bankers       gathered in a private room at Midtown Manhattan’s Peninsula Hotel to       celebrate.              A handful of Time Warner executives and their wives were also on hand,       seated at a table together. Two were the newly departed chief executive,       Mr. Bewkes, and strategy chief, Mr. Olafsson. Still with the company were       the heads of its three divisions: Warner Bros., HBO and Turner       Broadcasting.              AT&T’s general counsel, David McAtee, presented “awards,” or “mementos” —       courtroom artist renderings of witnesses at the antitrust trial. Mr.       Stephenson and Mr. Stankey each got one, as did Mr. Bewkes and various       lawyers.              The executives’ appearances on the witness stand — indeed, the entire       antitrust proceeding — were pretty much the last thing Time Warner leaders       wanted to be reminded of.              Far from being welcomed into the fold at that dinner, the three Warner       division heads were largely ignored. While they recognized that Mr. McAtee       and his colleagues were trying to be gracious, from the Warner vantage       point they were just another corporate conquest in a long line of deals.              After he got home that night, Mr. Plepler called Mr. Bewkes. “Could you       believe that?” he asked.              “I know,” Mr. Bewkes said, recalling their conversation in a recent       interview. “I’m sorry, but that’s who they are.”              As Mr. Olafsson later put it, “No one who was there that night could       possibly believe we had ended up in the right hands.”              ‘Oil and water’              Probably no two people better embodied the stark cultural differences       between AT&T and Time Warner, now renamed Warner Media, than Mr. Plepler,       HBO’s chief executive, and his new boss, Mr. Stankey. Mr. Plepler told       friends that he and Mr. Stankey were “oil and water.”              A 28-year veteran of Time Warner and HBO, Mr. Plepler, then 59, had       started in public relations, knew just about everyone in journalism and       Hollywood, and loved schmoozing with producers, writers, actors and       journalists.              He was out on the town in New York or Hollywood or hosting dinner parties       at his Upper East Side townhouse nearly every night. During his tenure,       HBO had amassed 160 Emmy Awards and launched the ratings juggernaut “Game       of Thrones.” He was perpetually tan and rarely wore a tie, preferring navy       blazers and open-collar white shirts.              One of Mr. Plepler’s favorite sayings was “Culture eats strategy for       breakfast,” a quote from the management guru Peter Drucker, meaning that       the best-laid plans will run aground without the support of an       enthusiastic work force.              Mr. Stankey had spent three decades moving up the ranks at AT&T after       graduating with a degree in finance and getting an M.B.A. at the       University of California, Los Angeles. Imposingly tall, with a square jaw       and deep voice, he looked the part of a DC Comics superhero in civilian       garb. He wasn’t a natural conversationalist and didn’t seem comfortable       mingling at the Hollywood events where he was now expected to appear.              Basic differences between Mr. Stankey and Mr. Plepler were on display at       an HBO forum on June 19, 2018, to introduce Mr. Stankey to HBO’s roughly       1,500 employees. Mr. Plepler kicked off the session with a video welcoming       their new boss, featuring lighthearted greetings from HBO stars Larry       David, Bill Maher and Julia Louis-Dreyfus. (John Oliver, host of HBO’s       “Last Week Tonight,” had flatly refused to participate, saying no good       would come from AT&T’s takeover, according to HBO’s longtime       communications head, Quentin Schaffer, who helped put the video together.)              The charm offensive had minimal apparent effect. Mr. Stankey wasted little       time praising HBO’s past success. He said HBO needed to significantly       expand its content production to achieve his and AT&T’s strategic vision.              “We need hours a day” from viewers, Mr. Stankey said, according to a       transcript of the meeting. “It’s not hours a week, and it’s not hours a       month. We need hours a day. You are competing with devices that sit in       people’s hands that capture their attention every 15 minutes.”              At another point, he invoked his spouse: “You will work very hard, and       this next year will — my wife hates it when I say this — feel like       childbirth. You’ll look back on it and be very fond of it, but it’s not       going to feel great while you’re in the middle of it.”              While trying to be a congenial host, Mr. Plepler pushed back, repeating       his mantra that when it came to content, “more isn’t better — only better       is better.” In a concession to his new boss, he added, “But we need a lot       more to be even better.”              Many HBO employees, who had been watching the proceedings on video, were       shocked by Mr. Stankey’s blunt remarks and conspicuous lack of warmth       toward Mr. Plepler.              When they expressed their dismay to Mr. Plepler, he counseled patience       and, quoting the former Israeli prime minister Shimon Peres, described       himself as an “unsatisfied optimist.” Once the new owners saw how good HBO       was at what it did, he suggested, maybe they would back off.              Not in ‘Switzerland’ anymore       While Mr. Stankey never mentioned Netflix or Amazon during the employee       meeting, his emphasis on “scale” in streaming made it clear that they were       his models.              He made that explicit in a conversation with Mr. Schaffer. The two men              [continued in next message]              --- SoupGate-Win32 v1.05        * Origin: you cannot sedate... all the things you hate (1:229/2)    |
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