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From: heads-must-roll@budweiser.com
On 30 Mar 2022, PaxPerPoten posted some
news:t21fqe$3aqmb$7@news.freedyn.de:
> Seriously. Drop this faggot in a junkyard compactor and be done with
> it.
Bud Light’s controversial marketing deal with transgender social media
influencer Dylan Mulvaney has ignited speculation that top executives at
corporate parent Anheuser-Busch may have been blindsided by the tie-up
when it was revealed.
“No one at a senior level was aware this was happening,” an unnamed source
told the Daily Wire, a conservative-leaning news site.
Marketing executives at Bud’s parent, Anheuser-Busch InBev, have allegedly
“paused” additional campaigns so they can implement a more “robust”
vetting process for future projects, according to the report.
The accuracy of the report — which comes despite the fact that Bud Light
has publicly stood behind its partnership with Mulvaney — couldn’t
immediately be confirmed.
The Post has sought comment from Anheuser-Busch.
“Some low-level marketing staffer who helps manage the hundreds of
influencer engagements they do must have thought it was no big deal,”
according to an unnamed source cited by the Daily Wire.
“Obviously it was, and it’s a shame because they have a well-earned
reputation for just being America’s beer — not a political company.”
The source reportedly added: “It was a mistake.”
The Daily Wire also cited a tweet from conservative influencer Rogan
O’Handley, who claimed to have spoken to sources who said that C-suite
executives inside the company were “angered” over the marketing deal with
Mulvaney.
Alissa Heinerscheid, the vice president of marketing, told the “Make
Yourself at Home” podcast last week that she wanted to transform Bud
Light’s brand.
“I’m a businesswoman, I had a really clear job to do when I took over Bud
Light, and it was ‘This brand is in decline, it’s been in a decline for a
really long time, and if we do not attract young drinkers to come and
drink this brand, there will be no future for Bud Light,’” Heinerscheid
said.
She also condemned the company’s previous branding, saying: “We had this
hangover, I mean Bud Light had been kind of a brand of fratty, kind of
out-of-touch humor, and it was really important that we had another
approach.”
Heinerscheid’s comments and partnership with Mulvaney have garnered
backlash, with the company remaining quiet, while many are protesting
Anheuser-Busch’s products.
“Anheuser-Busch works with hundreds of influencers across our brands as
one of many ways to authentically connect with audiences across various
demographics and passion points,” a spokesperson for the company told Fox
News.
“From time to time, we produce unique commemorative cans for fans and for
brand influencers, like Dylan Mulvaney. This commemorative can was a gift
to celebrate a personal milestone and is not for sale to the general
public.”
Mulvaney, a TikTok star with more than 10 million followers, posted a
video promoting the brand’s March Madness contest offering customers a
chance to win $15,000.
In the Instagram footage, the content creator is dressed like Audrey
Hepburn’s character in “Breakfast at Tiffany’s” as she cracks open a Bud
Light can and takes a sip.
“This month I celebrated my 365 days of womanhood and Bud Light sent me
possibly the best gift ever — a can with my face on it,” Mulvaney said in
the video noting her year-end milestone of transitioning.
Another video featured the activist drinking a can in her bathtub as part
of the campaign.
Conservatives slammed the ad campaign and panned the company’s decision to
partner with a trans activist. They claimed the beer maker was pushing
“gender propaganda.”
--- SoupGate-Win32 v1.05
* Origin: you cannot sedate... all the things you hate (1:229/2)
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