XPost: alt.atheism, alt.fan.rush-limbaugh, rec.arts.tv   
   XPost: talk.politics.guns   
   From: queer-beer@anheuser-busch.com   
      
   On 05 Dec 2021, Yak  posted some   
   news:soimbu$og$36@news.dns-netz.com:   
      
   > edell@post.com wrote   
   >   
   >> Fire that fucking cunt.   
      
   Bud Light marketing VP Alissa Heinerscheid, who said the brand was   
   “fratty” and “out of touch” and devised the much-criticized Dylan Mulvaney   
   partnership, is taking a leave of absence.   
      
   Heinerscheid, who has led the brand since June, will be replaced by   
   Budweiser global marketing VP Todd Allen, according to Ad Age. The move   
   comes as Bud Light and Anheuser-Busch have faced intense backlash for   
   their partnership with the trans influencer and activist, famous for her   
   “365 Days of Girlhood” video series, which chronicled the first year of   
   her transition. Anheuser-Busch has faced cascading problems, including   
   cancelled events with the iconic Budweiser Clydesdale horses, a stock   
   price that’s dipped, and many prominent Americans voicing their   
   opposition, including Rep. Dan Crenshaw (R., Texas), Kid Rock, and Travis   
   Tritt.   
      
   “If we do not attract young drinkers to come and drink this brand, there   
   will be no future for Bud Light,” the beer’s VP of marketing explained   
   last month. “What I brought to that was a belief in, okay, what does   
   ‘evolve and elevate’ mean? It means inclusivity. It means shifting the   
   tone. It means having a campaign that’s truly inclusive and feels lighter   
   and brighter and different and appeals to women and to men.”   
      
      
   But Heinerscheid’s immediate future at Bud Light has now been cut short.   
   The executive became the first woman to lead Bud Light in the brand’s 40-   
   year history and was recognized by Ad Age in 2022 as one of the 40 under   
   40 rising stars in marketing, advertising, and media. Heinerscheid was   
   promoted to the job after a nearly eight-year tenure at Anheuser-Busch in   
   various marketing roles, including a recent stint as VP of direct-to-   
   consumer marketing, which includes e-commerce. She created the role of Bud   
   Light Blue VP, which refers to the main brand, proposing it to a top   
   Anheuser-Busch executive through a 30-page pitch. It came after nearly   
   four years of working on Bud Light, including overseeing the 2019 Game of   
   Thrones Super Bowl ad.   
      
   “Today, we communicated some next steps with our internal teams and   
   wholesaler partners,” explained an Anheuser-Busch spokesperson. “First, we   
   made it clear that the safety and welfare of our employees and our   
   partners is our top priority. Second, Todd Allen is appointed Vice   
   President of Bud Light reporting directly to Benoit Garbe, U.S. Chief   
   Marketing Officer. Third, we have made some adjustments to streamline the   
   structure of our marketing function to reduce layers so that our most   
   senior marketers are more closely connected to every aspect of our brands   
   activities. These steps will help us maintain focus on the things we do   
   best: brewing great beer for all consumers, while always making a positive   
   impact in our communities and on our country.”   
      
   The Daily Wire reported that senior executives were in the dark about the   
   decision to green-light the Mulvaney partnership.   
      
   According to a statement obtained by Ad Age from City Distributors, an   
   Anheuser-Busch distributor based in Topeka, Kansas, the custom can   
   decision, featuring Mulvaney’s face, “circumvented the proper approval   
   channels.”   
      
   It’s unclear if Heinerscheid’s current replacement will be made permanent   
   or what her future at Anheuser-Busch is. National Review reached out to   
   company for additional comment, but has not heard back by press time.   
      
   Mulvaney, who has been invited to the White House and has attracted a   
   number of lucrative business partnerships with brands like Nike, responded   
   to the controversy earlier this month, appearing on an episode of   
   iHeartPodcasts’s Onward With Rosie O’ Donnell.   
      
   “The reason I think I’m an easy target is because I’m still new to this. I   
   think going after a trans woman who has been doing this for 20 years is a   
   lot more difficult,” Mulvaney said.   
      
   “I have watched it get so much worse, as my timeline has gone on and it’s   
   been very kind of odd to compare the two, my transition as well as all   
   this anti-trans legislation simultaneously,” Mulvaney added.   
      
      
   [continued in next message]   
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)