XPost: alt.retail.grocery, rec.food.drink.beer, stl.general   
   XPost: alt.fan.rush-limbaugh, talk.politics.guns, sac.politics   
   From: democrat-criminals@mail.house.gov   
      
      
      
   Maybelline is the latest company facing boycotts over its partnership with   
   transgender social media influencer Dylan Mulvaney.   
      
   The backlash has stemmed from a TikTok that Mulvaney, 26, posted showing   
   off the cosmetic line while celebrating her 365th day of publicly   
   identifying as a woman.   
      
   “Getting glam for my Day 365 show with @maybelline #maybelline partner,”   
   Mulvaney wrote in a video that has amassed nearly 200,000 likes.   
      
   The promotional post spurred protests against Maybelline, similar to the   
   wave of boycotts against Anheuser-Busch’s Bud Light for featuring the   
   transgender influencer in an ad on social media. Many have taken to social   
   media to blast Maybelline for partnering with Mulvaney, calling on others   
   to also stop purchasing products from the makeup company.   
      
   One TikTok user wrote: “Thank you. I won’t be buying this product.”   
      
   Over on Twitter, one user wrote: “The latest fools to employ Dylan   
   Mulvaney are make-up company Maybelline. Get woke, go broke.”   
      
   Another Twitter user added: “Time for #BoycottMaybelline to trend, since   
   Maybelline used Dylan Mulvaney as their sponsor.”   
      
   Maybelline and its parent company, L’Oreal, did not immediately respond to   
   The Post’s request for comment.   
      
   It remains unclear if the calls to boycott Maybelline will gain as much   
   traction as the one against Bud Light, which has seen sales for the beer   
   plummet, according to the latest data from an industry research firm.   
      
   Data from NielsenIQ and Bump Williams Consulting shows that Bud Light   
   sales fell 17% in dollars, while volume dropped a whopping 21% in the week   
   ended April 15.   
      
   The Mulvaney campaign has unleashed a torrent of negative publicity for   
   Anheuser-Busch, which announced Friday and over the weekend that the   
   marketing executives responsible for tapping Mulvaney — Alissa   
   Heinerscheid and Daniel Blake — are taking leaves of absence.   
      
   Along with Bud Light and Maybelline, Mulvaney has partnership deals with   
   Nike, Amazon Prime, KitchenAid, OkCupid and others.   
      
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