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   XPost: you.can.thank.the.democrats   
   From: at@dont-email.me   
      
   Krill  wrote in news:si5io0$s83$32@news.dns-netz.com:   
      
   > Lee wrote   
   >   
   >> We do not have to accept mentally ill sexual perverts who can't   
   >> decide what gender they are today.  Lock them up away from children.   
      
   Sales of Bud Light fell for a sixth straight week following the uproar   
   over the brand’s partnership with trans influencer Dylan Mulvaney, new   
   industry data shows, leaving more analysts weighing the short-term and   
   long-term fallout for the 40-year-old light beer.   
      
   Some analysts said that Bud Light was running out of time to turn sales   
   trends around ahead of the Memorial Day weekend, and predicted a discount   
   wave the likes of which has not been seen since 2005. Other researchers   
   wondered about the possible chilling effect on corporate America’s support   
   — actual or lip-service — to LGBTQ+ people, as anti-trans sentiment   
   becomes law in many states.   
      
   Bud Light volumes — a measure of liquid sold — for the week ending May 13   
   fell 28.4%, following a 27.7% drop the week before, according to the trade   
   publication Beer Business Daily, which analyzed Nielsen IQ data.   
      
   In at least one store, the publication said, a Bud Light 24-pack was   
   priced as low as $3.49.   
      
   “This could be a promotional summer the likes [of which] we haven’t seen   
   since after Hurricane Katrina in 2005, where there was so much beer   
   inventory backed up in the trade that it initiated the price war of all   
   price wars, which ended with InBev being about to initiate a hostile   
   takeover of [Anheuser-Busch] two years later after its market cap   
   cratered,” Beer Business Daily said.   
      
   The publication said steep price-cutting battles are often spurred by   
   outside events, like a hurricane or, in this case, anger over the   
   partnership with Mulvaney. The difference this time, it said, was that   
   “the external event is only negatively affecting one brewer.”   
      
   The publication said that volumes were down for Budweiser, Busch Light and   
   Michelob Ultra — beer brands owned by Bud Light’s parent, Anheuser-Busch   
   InBev. However, volumes rose for rivals like Coors Light TAP, -1.15%,   
   Miller Lite and Pabst.   
      
   Bump Williams, president and chief executive of Bump Williams Consulting,   
   said over email that if Bud Light couldn’t turn sales around by the   
   Memorial Day weekend — generally a holiday featuring a heavy amount of   
   grilling and beer drinking — “then this brand and the entire [AB InBev]   
   portfolio is in serious jeopardy of losing their consumer base forever.”   
      
   Demand for light beer has been falling for years as craft beer, hard   
   seltzer and other alternatives draw younger drinkers. And Coors Light —   
   among the brands that has seen a bump in demand from the Bud Light   
   backlash — has, like other brands, run campaigns supporting LGBTQ+ people   
   in the past. Sarah Kate Ellis, chief executive of the LGBTQ+ advocacy   
   group GLAAD, said last month that companies understood that inclusion was   
   good for business.   
      
   Experts have also said that politically led social-media boycotts   
   typically evaporate quickly, and that marketers are usually willing to   
   suffer resistance from one demographic in order to win over a another in   
   the longer term. But they also say that growing anti-trans sentiment   
   threatens to stretch the Bud Light boycott out for longer than normal.   
      
   A number of states have banned gender-affirming care for minors.   
   Meanwhile, Florida Gov. Ron DeSantis went after Walt Disney Co.’s DIS, -   
   0.84% self-governing status after the company criticized a state law that   
   bans discussion of sexual orientation or gender identity in public-school   
   classrooms through third grade.   
      
   That measure — known as the “Don’t Say Gay” bill — was expanded this month   
   through eighth grade. Josh D’Amaro, the chair of Disney’s parks division,   
   said this week that the fight with DeSantis hasn’t hurt business.   
      
   But other experts said right-wing groups, after lobbying in large   
   corporations’ interest for years, were caught off-guard after some of   
   those businesses pushed back on laws that targeted the LGBTQ+ population —   
   most notably, the repeal of North Carolina’s transgender “bathroom law” in   
   2017. That pushback forced those groups to recalibrate.   
      
      
   [continued in next message]   
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)