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   From: transheuser-busch@gmail.com   
      
   On 13 Feb 2022, Steve Cummings  posted some   
   news:suc40u$1998n$43@news.freedyn.de:   
      
   > Let's see if we can get it down to $.04.   
      
   Aboycott continues to cripple Bud Light sales in stores around the nation,   
   with at least one retailer slashing its price for a 24-pack of Bud Light   
   to $3.49, or approximately 14 cents per can, according to a recent report   
   by Beer Business Daily.   
      
   Bud Light and its parent company Anheuser-Busch have experienced a sharp   
   decline in sales since April, when transgender influencer and activist   
   Dylan Mulvaney promoted the brand after receiving a beer can with her face   
   on it to celebrate her one-year anniversary of transitioning to a woman.   
      
   Company boycotts have been gaining popularity across the country recently   
   as some people say companies should focus on their products rather than   
   social issues, with Bud Light's marketing decision quickly backfiring in   
   the divisive political landscape around LGBTQ+ issues. People were quick   
   to boycott the beer brand, tanking the company's stock price while sales   
   for products from competitors like Miller Light and Coors Light rose.   
      
   The backlash has Anheuser-Busch offering various promotions for its   
   products, with retailers also marking down prices to sell the unwanted   
   beer.   
      
   https://d.newsweek.com/en/full/2240281/bud-light-boycott-   
   continues.webp?w=790&f=a64a558dad43983545e88c8c8d5b9ca5   
      
   A sign disparaging Bud Light beer is seen along a country road on April 21   
   in Arco, Idaho. A boycott continues to cripple Bud Light sales in stores   
   around the nation, with at least one retailer slashing its price for a 24-   
   pack of Bud Light to $3.49, or approximately 14 cents per can, according   
   to a recent report by Beer Business Daily.   
   GETTY   
   However, the most recent price of 14 cents per can of beer for a 24-pack   
   is not the lowest price for the beer, as Bud Light offered a Memorial Day   
   promotion of a $15 rebate for packs of 15 cans or more. In some areas, a   
   15-pack of Bud Light sells for less than $15, making the beer free.   
      
   Anheuser-Busch also recently offered free beer to its wholesalers to   
   smooth over soured relationships. The company overhauled its marketing   
   department and promised to dedicate more funds to it, but some wholesalers   
   are still disappointed in the boycott. One wholesaler in Alabama, Steve   
   Tatum of Bama Budweiser, took out a radio ad earlier this month to   
   convince customers to return to his establishment as it did not support   
   the brand's decision to partner with Mulvaney.   
      
   "We at Bama Budweiser, an independent wholesaler, employ around 100 people   
   who live here, work here, and our children go to school here," Tatum said   
   in part in his ad. "We do not, and as I said before, did not support this   
   issue involving Dylan Mulvaney. There was one single can made. It was not   
   for sale and wasn't properly approved. As a result, the Bud Light brand   
   has new leadership."   
      
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   Meanwhile, a spokesperson for Anheuser-Busch told Newsweek last month that   
   the company "works with hundreds of influencers across our brands as one   
   of many ways to authentically connect with audiences across various   
   demographics," adding that the commemorative can it had given to Mulvaney   
   "was a gift to celebrate a personal milestone and is not for sale to the   
   general public."   
      
   The row over transgender brand ambassadors is symbolic of a wider debate   
   about the inclusion of transgender women in female issues and spaces. Some   
   say transgender women should be treated the same as other women, while   
   others say they are different and that hard-won women's rights must be   
   protected.   
      
   Bud Light's marketing mishap also has impacted LGBTQ+ influencers, with   
   some admitting that they haven't seen the influx of partnerships they   
   typically do in advance of Pride month, which begins on June 1.   
      
   Many public figures have joined the boycott of Bud Light, including   
   Representative Lauren Boebert, a Colorado Republican, musician Kid Rock,   
   and many others.   
      
   Newsweek reached out to Anheuser-Busch by email for comment.   
      
   Brandon McIntosh   
   13 hours ago   
      
   Where is that genius marketing person who thought this campaign was a good   
   ideal?   
      
      
   [continued in next message]   
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)