XPost: alt.fan.rush-limbaugh, alt.transgendered, rec.arts.tv   
   XPost: talk.politics.guns   
   From: cement.shoes@lake.merritt   
      
   On 16 Dec 2021, Ted  posted some   
   news:almarsoft.301786733471570274@news.easynews.com:   
      
   > Budweiser should hire some dark web cleaners and kill every ignorant   
   > soul at that ad agency.  Somebody needs to pay dearly for this.   
      
   Anheuser-Busch is telling US beer distributors it has fired the “third-   
   party ad agency” behind Bud Light’s Dylan Mulvaney fiasco — but the beer   
   giant is staying tight-lipped about the marketing firm’s identity, even   
   launching a fresh ad campaign aimed at damage control, The Post has   
   learned.   
      
   The company’s global CEO Michel Doukeris this week came out swinging at   
   the “misinformation” being spread about the extent of Bud Light’s   
   relationship with the transgender influencer, who has more than 10 million   
   followers on TikTok.   
      
   “We need to clarify the facts that this was one camp, one influencer, one   
   post and not a campaign,” the Anheuser-Busch boss said during an earnings   
   call Thursday.   
      
   Anheuser-Busch also sent a letter to jittery distributors telling them it   
   had cut ties with the firm responsible for the concept that has led to Bud   
   Light sales cratering since Mulvaney last month posted a video on TikTok   
   touting the best-selling beer in the country, multiple sources said.   
      
   The Belgian-based conglomerate said the beer can at the center of the   
   firestorm, which features Mulvaney’s face, was not produced by Anheuser-   
   Busch or in any of its facilities, several distributors told The Post.   
      
   “Ad agencies send out hundreds of influencer kits a year, some of which   
   have a customized can included. This was one of those situations,” a   
   distributor based in Texas told The Post.   
      
   John Skeffington, chief executive of family-owned Skeff Distributing in   
   Decatur, Ill., said in a Facebook post: “The single can was produced by a   
   third-party ad agency, not Anheuser-Busch.”   
      
   Skeffington went on to note his company “does not produce products or make   
   marketing decisions for the products we sell,” adding that his firm and   
   its more than 100 employees have been “negatively impacted by this   
   unfortunate event.”   
      
   “Please don’t allow one decision to jeopardize the goodwill we have earned   
   over many decades of being good friends and neighbors in all of the   
   communities we serve,” Skeffington wrote.   
      
   However, the mystery remains about which marketing firm connected Mulvaney   
   with Bud Light.   
      
   Anheuser-Busch placed two marketing executives — Alissa Heinerscheid, the   
   vice president of marketing, and her boss, Daniel Blake — on leave last   
   month.   
      
   In Mulvaney’s social media posts, which include a video of her drinking a   
   Bud Light in a bathtub, the influencer uses the hashtag #budlightpartner.   
      
   In August, the St. Louis, Mo.-based conglomerate retained Anomaly as the   
   creative agency for its Bud Light brand.   
      
   The acclaimed Big Apple firm has produced many of the popular ads for Bud   
   Light shown during the Super Bowl.   
      
   A spokesperson for the agency said it “was not involved in any way with   
   the Dylan Mulvaney campaign for Bud Light.”   
      
   Doukeris also acknowledged the impact the controversy is having on   
   distributors and said the company is “providing direct financial support”   
   to delivery drivers, wholesalers and bar owners who were impacted by the   
   backlash.   
      
   Sales have plummeted by more than 20% across the country, according to   
   data from Nielsen IQ and Bump Williams Consulting.   
      
   The upstate New York distributor, who wanted to remain anonymous, said his   
   Bud Light sales fell 27% in April and the downward trend in May has   
   continued.   
      
   “We are not out of the woods yet,” he said.   
      
   Two other distributors — in Florida and Texas, where consumers and   
   businesses alike have contributed to intense boycotts of Bud Light — said   
   they have seen the brand’s sales decline slow down.   
      
   The Florida distributor, who did not want to be identified, said last week   
   that his sales of Bud Light were down 12%.   
      
   “But over the past four days, our sales are almost even with where we were   
   a year ago,” he said.   
      
   “It’s beginning to level out.”   
      
   The distributor added that most of the blowback is coming from customers   
   who are in their mid-50s and older.   
      
   “I doubt that we’ll get them back, but the people who are 40 and under   
      
   [continued in next message]   
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)