XPost: alt.fan.rush-limbaugh, alt.transgendered, sac.politics   
   XPost: talk.politics.guns   
   From: transheuser-busch@gmail.com   
      
   On 15 Dec 2021, Matt Singer  posted some   
   news:kcBuJ.80741$_Y5.50310@fx29.iad:   
      
   > Budweiser wants to go out of business, let's help them.   
      
   Bud Light said it will donate $200,000 to an LGBTQ+ nonprofit — the latest   
   in a slew of mixed signals as the brand grapples with blowback over its   
   ties to transgender influencer Dylan Mulvaney.   
      
   Bud Light said this week it will extend its partnership with the National   
   LGBT Chamber of Commerce (NGLCC) “to continue supporting economic   
   opportunities and advancements for LGBTQ+ Americans and business owners   
   across the country,” according to a press release.   
      
   The Tuesday statement goes on to say that Bud Light parent company   
   Anheuser-Busch “has a strong track record of industry leadership in   
   supporting the LGBTQ+ community.”   
      
   Conservative critics have notoriously dragged Bud Light through an ongoing   
   boycott over the Mulvaney partnership that has spurred plunging sales of   
   Bud Light and other Anheuser-Busch brands, as well as a whopping $27   
   billion drop in Anheuser-Busch’s market value.   
      
   In response, Anheuser-Busch mostly remained tight-lipped — and managed to   
   sow further confusion on the rare occasions when it speaks up.   
      
   After two weeks of radio silence over Mulvaney’s April 1 TikTok video,   
   Anheuser-Busch’s CEO released a vague statement about “bringing people   
   together over a beer” that irked Bud’s older white male customer base and   
   LBGTQ members alike.   
      
   In a response that has since appeared haphazard and hamfisted, Bud Light   
   has occasionally doubled down on its LGBTQ+-related efforts — only to   
   apparently abandon them again.   
      
   Last month, Bud Light revealed it was sponsoring the Cincinnati Pride   
   Parade that’s slated for June 24.   
      
   Last week, the list of sponsors on the event’s website included Anheuser-   
   Busch, with an image of a rainbow-colored bottle of Bud Light under the   
   heading “Together in Pride.”   
      
   However, as of Friday, the Anheuser-Busch and Bud Light logos no longer   
   appear on the parade’s “Sponsors and Partners” landing page.   
      
   It’s unclear why the logos have been removed.   
      
   The Post sought comment from the Cincinnati Pride Parade and Anheuser-   
   Busch.   
      
   Meanwhile, Anheuser-Busch CEO Michel Doukeris’ desertion of Mulvaney   
   during the onset of the culture war has even caused gay bars to steer   
   clear of Bud Light.   
      
   Five Chicago gay bars boycott Anheuser-Busch for distancing itself from   
   transgender social media star Dylan Mulvaney after her April 1   
   collaboration with Bud Light for a March Madness promo, when the beer   
   maker also sent the trans social media star a custom Bud Light can with   
   her face on it to celebrate her “365 Days of Girlhood.”   
      
   Sidetrack Bar in Chicago’s Lakeview neighborhood shared its boycott plan   
   on Instagram early last month, noting the brewer’s moves “strongly bring   
   into question their support of the LGBTQ+ community.”   
      
   Days prior, Doukeris told investors during an earnings call: “We need to   
   clarify the facts that this was one can, one influencer, one post and not   
   a campaign.”   
      
   He went on to decry the “misinformation” spread on social media after   
   Mulvaney posted a photo with a Bud Light while in a bathtub on TikTok to   
   her more than 10 million followers.   
      
   The controversy that ensued prompted Bud Light to place two marketing   
   executives — Alissa Heinerscheid, the vice president of marketing, and her   
   boss, Daniel Blake — on leave.   
      
   To save face among its conservative customer base, Anheuser-Busch has been   
   gave away rebates that made 15-pack cases of Bud Light and Budweiser free   
   in honor of Memorial Day weekend, and bought back unsold cases of beer   
   that have gone past their expiration date as they’ve collected dust on   
   liquor store shelves following the disastrous partnership.   
      
   Most recently, Bud Light sister brand Budweiser released a Harley-   
   Davidson-themed commercial that was slammed for pandering its disgruntled   
   consumers with the ad.   
      
   “The greatest legacies are built with grit and resilience — one detail at   
   a time,” the narrator of the commercial said in between footage of a   
   mechanic tending to a Harley Davidson motorcycle.   
      
      
   [continued in next message]   
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)