XPost: alt.politics.homosexuality, alt.transgendered, alt.politics.republicans   
   XPost: talk.politics.guns, sac.politics, alt.politics.economics   
   From: democrat-criminals@mail.house.gov   
      
   https://nypost.com/2023/06/04/ad-agency-that-tapped-dylan-mulvaney-for-   
   bud-light-in-serious-panic-mode/   
      
   An eight-year-old marketing firm out of San Francisco was responsible for   
   Bud Light’s partnership with Dylan Mulvaney – and the disastrous tie-up   
   sent the firm into “serious panic mode,” The Post has learned.   
      
   Captiv8, a San Mateo Calif.-based firm that pairs social-media influencers   
   with major consumer brands, is the outfit that introduced Anheuser-Busch   
   to the 26-year-old transgender actress — resulting in a viral TikTok video   
   that has since become a textbook case of marketing gone wrong, sources   
   close to the situation said.   
      
   Nationwide backlash over the video — which unleashed a firestorm when it   
   was posted April 1, showing Mulvaney holding a Bud Light can while taking   
   a bubble bath — sparked anxiety and confusion inside Captiv8’s offices   
   during the initial days of the controversy, according to a source with   
   knowledge of the situation.   
      
   “There was a lot of chatter” among employees about what blowback the firm   
   might face over the botched campaign, according to the source.   
      
   “Internally, the company was in serious panic mode,” the source added.   
      
   It couldn’t immediately be learned whether Captiv8 — which claims to have   
   a database of more than 1 million influencers on YouTube, TikTok,   
   Instagram and Twitter — was also responsible for the now-infamous Bud   
   Light beer can that bore Mulvaney’s image. It also wasn’t clear whether   
   Captiv8 played a direct role in producing Mulvaney’s TikTok video.   
      
   Captiv8 didn’t respond to repeated requests for comment.   
      
   Co-founded in 2015 by Krishna Subramanian — a Silicon Valley investor who   
   sold online ad network BlueLithium to Yahoo in 2007 for $300 million —   
   Captiv8 has worked with Walmart, American Express, Twitter and KraftHeinz,   
   according to its website.   
      
   Subramanian has made himself available for media interviews as an expert   
   on influencer marketing.   
      
   In February, he spoke to The Wall Street Journal about the importance of   
   viral videos around blockbuster ad events including the Super Bowl.   
      
   “The best way to think about TikTok is that it’s a vehicle that takes a   
   consumer to the checkout line,” Subramanian told the paper.   
      
   A two-minute video on Captiv8’s website depicts a tour of a swanky office   
   where influencers like Zion Clark, an athlete who was born without legs,   
   is seen pumping iron and Olivia Sui, a Chinese-American actress, tells   
   viewers that there are over “30 million creators” on Captiv8’s marketplace   
   to “discover.”   
      
   But that’s just a “staged advertisement,” according to a source, who said   
   Capitv8’s real office is a small space in San Mateo that can accommodate   
   about a dozen staffers. Most of the company’s 100-odd employees work   
   remotely.   
      
   Captiv8 appears to have returned to “business as usual” following the   
   initial panic set off by the Mulvaney crisis, according to the source.   
      
   Bud Light parent Anheuser-Busch InBev, which also didn’t respond to   
   requests for comment, has been tight-lipped on the origins of the ill-   
   fated Mulvaney campaign. The company placed two executives — Alissa   
   Heinerscheid, the vice president of marketing, and her boss, Daniel Blake   
   — on leave in April.   
      
   After the firestorm erupted, the Belgian-based conglomerate told   
   distributors that Mulvaney’s beer can was not produced by Anheuser-Busch   
   or in any of its facilities, and that it had fired the “third-party” ad   
   agency that was behind the Mulvaney video, several distributors told The   
   Post.   
      
   “Ad agencies send out hundreds of influencer kits a year, some of which   
   have a customized can included. This was one of those situations,” a   
   distributor based in Texas told The Post in April, relating one of   
   Anheuser-Busch’s talking points.   
      
   In August, Anheuser-Busch retained Anomaly — a New York ad firm that has   
   produced Super Bowl ads — as the creative agency for the Bud Light brand.   
   A spokesperson for Anomaly said it “was not involved in any way with the   
   Dylan Mulvaney campaign for Bud Light.”   
      
   A day before the Mulvaney partnership was revealed, former Anheuser-Busch   
   executive Heinerscheid had said during a podcast the Bud Light brand had   
   become “fratty” and “out of touch.”   
      
   “I’m a businesswoman, I had a really clear job to do when I took over Bud   
   Light, and it was ‘This brand is in decline, it’s been in a decline for a   
   really long time, and if we do not attract young drinkers to come and   
   drink this brand, there will be no future for Bud Light,‘” Heinerscheid   
   said.   
      
   Most recently, Bud Light sales suffered their worst week ever, falling   
   25.7% during the week ended May 20 — endangering its status as the US’s   
   No. 1 beer brand. The plunge follows a 24.6% decline from the previous   
   week and the sixth straight week sales have been hit , according to Bump   
   Williams Consulting and Nielsen IQ data.   
      
   The precipitous drop has narrowed the gap in sales between Bud Light and   
   nearest rival Modelo Especial, which saw its sales surge 9.2% for the week   
   ending May 20, according to the data.   
      
   Cawar   
   14 hours ago   
      
   Someone at Anheuser-Busch thought it would be a great idea to hire a   
   marketing firm from San Francisco? Then, upon seeing the final result,   
   approved the advertisements? Finally, after seeing the backlash, they   
   determined the best course of action was to chastise the customers and try   
   to minimize their responsibility?   
      
   Failure on every level.   
      
   M H   
   16 hours ago   
      
   This is what happens when inexperienced  people run  a company where they   
   just want to make money fast  without following any type of business   
   acumen/controls to the market segment they supply…when these companies get   
   impacted they get impacted very hard, many do not survive because of the   
   brand damage which last for generations.   
      
   Hawk1958   
   9 hours ago   
      
   So co-founder Krishna Subramanian runs a marketing firm out of San   
   Francisco that does not understand Real Americans?   
      
   Who could have expected that based on the facts??   
      
   t. laf   
   11 hours ago   
      
   At stake is their Corporate Equality Index — or CEI — score, which is   
   overseen by the Human Rights Campaign, the largest LGBTQ+ political   
   lobbying group in the world.   
      
   HRC has received millions from George Soros’.   
      
   Captiv8   
   217 S B St, San Mateo, CA 94401   
   Add missing information   
   Add place's phone number   
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   https://lh3.googleusercontent.com/p/AF1QipNUzKVhrReZqddeHkZHgM4C_YW2sdMJCd   
   O6OXE8=s680-w680-h510   
      
   --   
   We live in a time where intelligent people are being silenced so that   
   stupid people won't be offended.   
      
   Durham Report: The FBI has an integrity problem.  It has none.   
      
   No collusion - Special Counsel Robert Swan Mueller III, March 2019.   
   Officially made Nancy Pelosi a two-time impeachment loser.   
      
      
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