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   From: still.woke@budweiser.com   
      
   Red <232@gmail.com> wrote in news:t01haa$26831$61@news.freedyn.de:   
      
   > davej wrote   
   >   
   >>   
   >> Budweiser has not learned the lesson.  Stay the fuck out of social   
   >> activism.  Go woke, we'll damage your dumb ass.  We can do that.   
      
   NEW YORK — After more than two decades as America’s best-selling beer,   
   Bud Light has slipped into second place.   
      
   Modelo Especial, a Mexican lager, overtook Bud Light in U.S. retail   
   dollar sales in the month ending June 3, according to Nielsen data   
   analyzed by Bump Williams Consulting. Modelo controlled 8.4% of U.S.   
   grocery, convenience and liquor store sales; Bud Light fell to 7.3%.   
      
   It's a milestone in the months-long sales decline Bud Light has   
   experienced since early April, when critics vowed to boycott the brand   
   after it sent a commemorative can to Dylan Mulvaney, a transgender   
   influencer. Bud Light has also faced backlash from Mulvaney’s fans, who   
   think the brand didn’t do enough to support her.   
      
   Dave William, Bump Williams’ vice president of analytics and insights,   
   said Bud Light has been the top-selling U.S. beer since 2001, and it   
   could still retain that crown this year. He noted that Bud Light’s   
   year-to-date market share of 9% is still outpacing Modelo’s, at 8%. And   
   Bud Light's sales volumes are higher.   
      
   But Modelo appears to have the advantage, with its dollar sales   
   increasing by double-digit percentages every week. The launch of a new   
   light beer, Modelo Oro, in May is also boosting awareness of the brand.   
      
   Sales in bars and restaurants, which are harder to track, aren't   
   included in the retail numbers, and Bud Light far outpaced Modelo in   
   those venues prior to April. But David Steinman, the vice president and   
   executive editor of Beer Marketer's Insights, said Modelo's bar and   
   restaurant sales have been growing quickly, and it's believed that Bud   
   Light took an even steeper sales hit in bars and restaurants than in   
   groceries.   
      
   Bud Light’s U.S. retail sales were down 24% the week ending June 3,   
   while Modelo Especial sales were up 12%, according to Dave Williams.   
      
      
   Credit: AP   
   Cans of Bud Light chill in a refrigerator in Oakland, Calif., Friday,   
   April 28, 2023. Scott Scanlon, an executive vice president at the   
   consulting firm Circana who follows the alcohol market, said Mexican   
   imports like Modelo and Corona have been the biggest bright spots in the   
   otherwise stagnant U.S. beer market for years.   
      
   When Modelo first went on sale in the U.S. in the 1990s, it was   
   primarily marketed to Hispanic drinkers, Scanlon said. It launched   
   English-language ads in 2015 and has broadened its consumer base   
   significantly since then. It's especially popular among younger   
   drinkers, who like its fuller flavor, Scanlon said.   
      
   Scanlon said Modelo is already the top seller in markets like Los   
   Angeles and Chicago, but it could still see a lot of growth ahead on the   
   East Coast.   
      
   “Modelo was going to become the No. 1 beer brand. It was destiny because   
   the growth numbers we are seeing and have been seeing are astonishing,”   
   Scanlon said. “The only question was time."   
      
   Scanlon said the pandemic accelerated Modelo's U.S. sales, since it sees   
   more of its sales from retail stores than from bars and restaurants. And   
   Bud Light's missteps further accelerated its rise.   
      
      
   Credit: AP   
   Cans of Modelo Especial beer are shown at a supermarket in New York on   
   Wednesday, June 14, 2023. Grupo Modelo, the Mexican brewer, is owned by   
   Anheuser-Busch InBev, the same parent company of Bud Light.   
   Constellation Brands, a Rochester, New York-based company, has been   
   licensed to sell Modelo in the U.S. since 2013 as part of an agreement   
   with antitrust regulators after InBev bought Grupo Modelo.   
      
   Constellation said Wednesday it has nearly doubled its marketing   
   spending on Modelo over the past five years and continues to see a   
   “runway for growth" in the U.S. But Bud Light will try to counter that.   
      
   Last month, InBev said it will triple its marketing spending in the U.S.   
   this summer, with a focus on sports and music festivals. Bud Light also   
   continues to be a high-profile sponsor of LGBTQ+ Pride events.   
      
   “For the year, Bud Light remains the number one brand in the U.S.   
   nationally in volume and dollar sales,” an Anheuser-Busch spokesperson   
   said Wednesday.   
      
      
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    * Origin: you cannot sedate... all the things you hate (1:229/2)