XPost: alt.fan.rush-limbaugh, alt.transgendered, sac.politics
XPost: talk.politics.guns
From: transheuser-busch@gmail.com
On 26 Jan 2022, Bob Duncan posted some
news:sss72v$mnqj$53@news.freedyn.de:
> Budweiser, the textbook example of corporate incompetence, arrogance,
> and shitting on the core customers who buy the company products.
One of Bud Light's (BUD) biggest beer rivals is teasing more troubles
ahead for the fizz-less brand.
Constellation Brands (STZ) CEO Bill Newlands — who oversees a beer empire
led by Corona and Modelo — thinks major retailers and distributors will
put less Bud Light on their shelves for the important fall drinking season
after months of sagging sales.
"I think one of the things that you're likely to see if some of that
challenge [with Bud Light] continues is when we look at shelf resets in
the back half of the year," Newlands told analysts on an earnings call
just a few days ago. "Many retailers look at velocities as they are doing
their shelf resetting, which, again, often happens in the fall. And that
always works to our advantage. I think the retailing environment has
gotten very, very sophisticated about seeing where the growth profiles are
and the velocities against those."
Newlands added that Modelo has gained market share in part because of Bud
Light's stumbles.
BMO Capital Markets analyst Andrew Strelzik told clients in a note
following Constellation's earnings that Bud Light could see "disruptions"
from fall shelf resets.
Any cautious inventory stocking of Bud Light this fall by retailers and
distributors would make sense.
Anheuser-Busch InBev's Bud Light sales plunged 27.9% for the week ending
June 24 per new Nielsen data. That's a faster pace than the week-on-week
drop of 28.5% for the period ending June 17.
Volumes, meanwhile, cratered 31.3% from the prior week compared to a 31.1%
decline the week before.
The declines started after transgender influencer Dylan Mulvaney created
an Instagram post during the March Madness basketball tournament endorsing
the light beer.
Following the post on April 1, ABInBev saw Bud Light sales trend lower
through April — now likely extending into July. The declines appeared to
accelerate following an April 3 video from country musician Kid Rock,
which spurred a wider boycott by many on the right.
Alissa Heinerscheid — Bud Light's vice president of marketing — left the
company in late April amid the controversy.
The situation is still weighing on the rest of ABInBev's expansive beer
portfolio too, calling into question fall shelf space allocations.
Nielsen's data for the week ending June 24 showed an 8% decline in the
volume of Michelob Ultra, a 16.6% decrease in Budweiser, and an 8.9% fall
in Natural Light.
The volume declines for Bud Light spurred the company to take aggressive
actions for the key July 4 week-long selling period.
Budweiser is offering Americans in most states a rebate of up to $15 on a
15-pack or larger through July 8. For some locations with excess
inventories of Bud Light, that may mean a free 15-pack.
IDC
5 July, 2023
They still don't get it. This is not a 'boycott', this is a complete
shift on product preference. Bud Light was below average at best, they
ONLY let the market because of their popularity, clever advertising and
product placement. Now that millions of consumers have tried better
product, most are gone forever.
William
5 July, 2023
"They" don't want to get it. Media wants to make this an anti-LBQ+ issue
and will continue to report it as such. Even a WSJ writer failed to
acknowledge the damage done by comments from company execs; the discussion
was all about the trans person.
Mark
5 July, 2023
Exactly, if a case was 25 cents, I would not buy or drink it.
https://finance.yahoo.com/news/bud-lights-troubles-may-extend-into-fall-
oktoberfest-season-160336461.html
--- SoupGate-Win32 v1.05
* Origin: you cannot sedate... all the things you hate (1:229/2)
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