XPost: alt.transgendered, rec.sport.football.pro, talk.politics.guns   
   XPost: talk.politics.misc   
   From: bankrupt.budweiser@splcenter.org   
      
   On 11 Jan 2022, Bob Duncan  posted some   
   news:srl057$71fj$40@news.freedyn.de:   
      
   > Don't believe Biden's bullshit.   
      
   Bud Light could’ve never imagined falling so hard in the ranks of beers   
   over their major controversy. It all started when Transgender activist and   
   influencer Dylan Mulvaney was announced as a Bud Light spokesperson to   
   promote the March Madness basketball tournament in April, which has caused   
   a heavy backlash that has lasted for months.   
      
   The company is trying desperately to win back conservatives with a new ad   
   featuring Kansas City Chiefs star Travis Kelce but it does not appear it   
   will work out how they think.   
      
   What is making matters worse for them is that things are slated to get   
   even worse with the approaching 2023 NFL season.   
      
   This week, BMO Capital Markets analyst Andrew Strelzik stated that Bud   
   Light could see major “disruptions” this fall because retailers and   
   distributors may hesitate to stock the company’s product.   
      
   Yahoo Finance really put the downfall of Bud Light into perspective:   
      
   “Anheuser-Busch InBev’s Bud Light sales plunged 27.9% for the week ending   
   June 24 per new Nielsen data. That’s a faster pace than the week-on-week   
   drop of 28.5% for the period ending June 17.   
      
   Volumes, meanwhile, cratered 31.3% from the prior week compared to a 31.1%   
   decline the week before.”   
      
   Last week, Anheuser-Busch US CEO Brendan Whitworth dodged a question   
   regarding whether the promotion with Mulvaney was a “mistake” or not.   
      
   “For us, what we need to deeply understand and appreciate is the consumer   
   and what they want, what they care about, and what they expect from big   
   brands,” Whitworth told CBS.   
      
   As a result of their actions, Bud Light has been supplanted by Mexican   
   import Modelo Especial as the top beer in America, and Whitworth said   
   Anheuser-Busch has since tripled its spending on Bud Light advertising.   
      
   Weeks after their partnership with Mulvaney broke, Anheuser Busch tried   
   desperately to issue a pro-America Budweiser advertisement that featured   
   the brand’s famous Clydesdale horses walking through New York City and   
   Washington, D.C. as well as small-town America and rural farmland.   
   Unfortunately for them, the damage had already been done.   
      
   Once the most popular beer in the U.S. likely will never regain that top   
   spot ever again.   
      
   https://www.totalprosports.com/nfl/bud-light-disruptions-nfl-season-   
   distributors/   
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)