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   Message 26,695 of 27,547   
   Transheuser-Busch to All   
   Re: Bud Light commercial sparks mockery    
   12 Jul 23 23:01:54   
   
   XPost: alt.fan.rush-limbaugh, alt.transgendered, sac.politics   
   XPost: talk.politics.guns   
   From: transheuser-busch@gmail.com   
      
   On 31 Mar 2022, Klaus  Schadenfreude    
   posted some news:t24mip$3cj91$221@news.freedyn.de:   
      
   > Bankrupt the entire company.  They have refused to accept any   
   > responsibility for the marketing disaster and they have continually   
   > shit on their core customers throughout the entire ordeal.  Put this   
   > fucking company into bankruptcy.   
      
   Bud Light’s latest commercial ignited scorn and derision from social media   
   users online — who said the spot unwittingly depicted brewer Anheuser-   
   Busch’s failure to address its ill-fated tie-up with transgender   
   influencer Dylan Mulvaney.   
      
   The nation’s top-selling beer brand, which has been gradually losing   
   market share to upstart Modelo Especial and other rivals over the course   
   of recent weeks, posted the light-hearted commercial on its official   
   social media page on Sunday.   
      
   It shows a picnic-goer devouring a hearty watermelon while inclement   
   weather sends others in the area scurrying for cover as paper plates and   
   cans of Bud Light are sent flying.   
      
   The woman eating the watermelon observers the chaos surrounding her and   
   simply continues on as if nothing happened.   
      
   “It’s fine, this is fine,” the caption read, mimicking a popular meme   
   which depicts a dog drinking coffee while his home is engulfed in flames.   
      
   It’s fine, this is fine pic.twitter.com/wrm8MwtSqn   
      
   — Bud Light (@budlight) July 9, 2023   
   Reaction on Twitter was scathing from users who continue to insist that   
   Anheuser-Busch offer a full-throated apology for its decision to partner   
   with Mulvaney.   
      
   “Uhhhh…nope. We are done with you,” wrote one Twitter user who urged a   
   boycott of Bud Light.   
      
   Another Twitter user commented that the commercial was a depiction of what   
   was taking place at Bud Light’s corporate office.   
      
   The picnic-goer devours the watermelon as chaos unfolds around   
   her.Twiter/@budlight   
      
   “We’re getting an inside look at Buds corporate office today. After   
   talking with representatives, they say ‘It’s fine, this is fine!'” the   
   Twitter user wrote.   
      
   Strong winds and heavy rains send paper plates and cans of Bud Light   
   flying by.Twiter/@budlight   
   “This brand seems to have hit rock bottom…” another Twitter user wrote.   
      
   Bud Light was at it once again on Monday, posting another Twitter item   
   showing a GIF animation of a beer can being cracked open.   
      
   “The best beer is an open beer,” the caption on the tweet read.   
      
   The best beer is an open beer pic.twitter.com/OESFCgVxRv   
      
   — Bud Light (@budlight) July 10, 2023   
   Naysayers posted snarky responses, including one who wrote: “Based on your   
   declining sales and market share, the best beer is literally anything   
   else.”   
      
   The Twitter commenter posted a photo of a bottle of Modelo Especial, whose   
   global distribution is owned by Anheuser-Busch InBev but whose US-based   
   operations are run by Constellation Brands.   
      
   Meanwhile, sales of Bud Light continued to slump over the critical Fourth   
   of July holiday period, according to the latest industry figures.   
      
   The latest sales figures show Bud Light losing market share to upstart   
   Modelo Especial.Christopher Sadowski   
   Bud Light sales plunged 28.5% for the week ended July 1 — slightly worse   
   than the 27.9% decline they suffered the previous week.   
      
   Bud Light’s woes once again appear to have “infected” its sister brands at   
   Anheuser Busch, according to Bump Williams, whose eponymous consulting   
   firm crunched the latest numbers from NielsenIQ.   
      
   Sales of Michelob Ultra — the nation’s No. 3 beer last year — were down by   
   4.3% in the week ended July 1 while Busch Light sales were down 8.5%,   
   according to the Bump Williams Consulting and NielsonIQ data.   
      
   Bud Light has been the subject of intense backlash since its partnership   
   with transgender social media influencer Dylan Mulvaney.The Megyn Kelly   
   Show   
   Modelo Especial, the No. 2 beer brand in the US, saw its sales jump 11.4%   
   during the week ended July 1.   
      
   The rival brew could overtake Bud Light before the close of the year if   
   the brands continue on their current trajectories, Williams said.   
      
      
   [continued in next message]   
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)   

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