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   From: democrat-criminals@mail.house.gov   
      
   https://finance.yahoo.com/news/fearing-repeat-bud-light-u-150243309.html   
      
   Businesses are taking a stand on hot-button issues in an effort to appeal   
   to younger consumers—but as U.S. beer brewer Anheuser-Busch will attest,   
   this has landed them in hot water in the process.   
      
   The U.K. government's second highest ranking Treasury official is now   
   warning companies to steer clear from "woke" politics lest they wind up in   
   the crossfire of the culture wars right next to the Bud light parent. It   
   lost nearly $400 million in sales last quarter following a promotion its   
   once popular lager held with transgender influencer Dylan Mulvaney in   
   April.   
      
   "We’ve seen what can happen in recent months. Think of that U.S. beer   
   brand, where consumers reacted rather differently than was anticipated,”   
   said John Glen, Chief Secretary to the Treasury, in an interview with   
   liberal conservative think tank Bright Blue published earlier this week.   
      
   Glen argued the majority of the country wants businesses to simply provide   
   good value for money, and must avoid going down a “checklist of things” to   
   make sure they are on the right side of a social or cultural discussion.   
      
   “I’m uncomfortable, instinctively, to see big businesses appropriating the   
   views of their customers to make a political point," he said. "If they   
   want to get into politics, then stand for election."   
      
   Pushback against the "woke" narrative has been characteristic of Prime   
   Minister Rishi Sunak's leadership. In the past, the Conservative Party   
   leader has emphasized that biological sex is “fundamentally important” in   
   the debate surrounding an equality law in the U.K. which has provided   
   important protections to members in the trans community.   
      
   The louder "anti-woke" stance, including wanting companies to strictly   
   keep to business instead of addressing social issues, could be part of an   
   effort by Sunak's government to bolster conservative support ahead of the   
   next general election expected to be held next year. Sunak's Tories trails   
   the Labour Party heavily following numerous scandals and missteps and   
   could find themselves swept from power in a wipeout unless they take   
   mobilize their base.   
      
   Brands like Dr. Martens and Costa Coffee walking a tightrope   
   Glen made his comments just weeks after well-known British brands like   
   coffee chain Costa Coffee and shoe-maker Dr. Martens have been tangled in   
   controversy over representing transgender characters in their advertising   
   efforts.   
      
   In Costa’s case, a mural of a transgender person with scars from   
   mastectomies for gender affirmation, also known as “top surgery”, began   
   circulating on social media. Criticism and calls for boycott picked up as   
   people slammed the ad for sending the wrong message to young girls and   
   glamorizing a surgical procedure.   
      
   Costa didn’t immediately return Fortune’s request for comment.   
      
   London-based Dr. Martens also had a similar illustration printed on a pair   
   of “queer joy” boots as part of a one-off give away designed by American   
   artist Jess Vosseteig. The company posted about the boots via the   
   Instagram account of its U.S. affiliate in late July, and received a   
   barrage of comments from anti-trans users.   
      
   “This pair reflects the artist’s style expression as an illustrator and   
   member of the LGBTQIA+ community,” a Dr. Martens spokesperson told   
   Fortune.   
      
   “We have always embraced diversity in the Dr. Martens community. We’re   
   proud to support our team and our wearers, and to continue to support   
   creativity and freedom of expression.”   
      
   The examples of Bud Light, Costa and Dr. Martens reflect the tricky   
   balance that brands have to strike to reach their consumers, who demand   
   greater diversity and inclusivity.   
      
   According to Anthony Chapman, co-founder at creative branding agency   
   Fellow Studio, the challenge in avoiding controversy is to ensure any   
   message remains authentic to a brand’s core values.   
      
   “To mitigate potential backlash, brands should ensure that their stance   
   aligns with their core values and brand identity,” Chapman told Fortune.   
   “It's important for brands to recognize that consumers are not only   
   looking for products or services but also seeking a connection with   
   companies that share their values.”   
      
   This story was originally featured on Fortune.com   
      
      
   --   
   We live in a time where intelligent people are being silenced so that   
   stupid people won't be offended.   
      
   Durham Report: The FBI has an integrity problem.  It has none.   
      
   No collusion - Special Counsel Robert Swan Mueller III, March 2019.   
   Officially made Nancy Pelosi a two-time impeachment loser.   
      
   Thank you for cleaning up the disaster of the 2008-2017 Obama / Biden   
   fiasco, President Trump.   
      
   Under Barack Obama's leadership, the United States of America became the   
   The World According To Garp.  Obama sold out heterosexuals for Hollywood   
   queer liberal democrat donors.   
      
   President Trump boosted the economy, reduced illegal invasions, appointed   
   dozens of judges and three SCOTUS justices.   
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)