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   From: transheuser-busch@gmail.com   
      
   On 12 Aug 2023, Culture War  posted some   
   news:ub8bll$1duv3$3@dont-email.me:   
      
   > Billy Bush is a clueless idiot.   
      
   Anheuser-Busch heir Billy Busch has said he'd like to "make Bud Light   
   great again" by buying the brand back after sales slumped following the   
   company's partnership with transgender influencer Dylan Mulvaney.   
      
   Busch made the comments during an appearance on the podcast of   
   conservative activist Benny Johnson, which was streamed to thousands of   
   viewers on Friday.   
      
   Bud Light became the target of a boycott after the brand sent Mulvaney a   
   personalized beer can earlier this year to celebrate her "365 Days of   
   Girlhood" as part of a promotional campaign.   
      
   The U.S. sales revenue of Anheuser-Busch, Bud Light's parent company, fell   
   by 10.5 percent in the second quarter of 2023 according to its latest   
   financial report, with the company attributing a sharp fall in sales to   
   wholesalers and retailers "primarily due to the volume decline of Bud   
   Light."   
      
   In answer to a question from Johnson, Busch said he'd be interested in   
   purchasing Bud Light if its parent company puts it on the market.   
      
   He said: "I know Anheuser-Busch InBev just sold off eight brands and if   
   they ever decide to sell the Bud Light brand they could sell it to me, I'd   
   sure as heck try to pull some people together and buy that brand because I   
   think we can make Bud Light great again."   
      
   The end phrase is a modified version of the 'Make America Great Again'   
   slogan which Donald Trump used during his 2016 presidential election   
   campaign.   
      
   InBev, a Belgium brewing firm, purchased Bud Light's parent company   
   Anheuser-Busch in 2008 for around $52 billion, turning it into the largest   
   beer producing firm in the world.   
      
   The Busch family, which had owned Anheuser-Busch for more than a century,   
   had reduced its stake in the company between 1989 and 2008, leaving it   
   unable to stop the sale from going through.   
      
   Asked what advice he'd give the current Bud Light executives Busch   
   replied: "I would have first said 'watch out who the marketing people are   
   that you hire'—they're these young, woke ... who want to push political   
   agendas down your throat coming out of these woke schools.   
      
   "Coming out with an ad the beer drinker can't relate to just doesn't make   
   any sense."   
      
   Newsweek has contacted Anheuser-Busch InBev for comment via email.   
      
   Don't Understand Their Audience   
   Busch claimed those running InBev had trouble relating to the customer   
   base of the iconic American brands they took over.   
      
   He said: "I don't think the new company InBev really understood their   
   audience. They're a foreign company, they come to America, they really   
   know financials, they know how to cut expenses—they're great at that kind   
   of stuff but do they really know the American audience? The Bud Light   
   drinkers?   
      
   "Obviously not or else they would not have come up with an advertising   
   campaign like they did."   
      
   https://www.newsweek.com/billy-busch-wants-make-bud-light-great-again-   
   after-dylan-mulvaney-fury-1819336   
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)