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   Message 26,754 of 27,547   
   useapen to All   
   Forget Kid Rock: Bud Light faces a new b   
   23 Aug 23 09:02:25   
   
   XPost: talk.politics.guns, alt.politics.republicans, alt.fan.rush-limbaugh   
   XPost: sac.politics, alt.transgendered   
   From: yourdime@outlook.com   
      
   Kid Rock may have started the anti-Bud-Light campaign, but he certainly   
   has not been the only star to make his feelings known.   
      
   Most stars have been more subtle than Rock and did not, as he did, choose   
   to shoot up cases of the formerly best-selling beer in the world, but lots   
   of statements have been made.   
      
   Country-music stars Travis Tritt and John Rich (of Big & Rich fame) have   
   made clear that they won't support the Anheuser-Busch (BUD) - Get Free   
   Report brand anymore.   
      
   That's been a popular opinion for conservatives who took issue with the   
   brand engaging the transgender social-media influencer Dylan Mulvaney for   
   an online marketing campaign.   
      
   Showing how strongly you oppose diversity and inclusion has become a sort   
   of right-wing calling card and Anheuser-Busch has not been the only   
   company affected. Target (TGT) - Get Free Report also said in its recent   
   earnings call that its revenue was hurt by boycotts tied to its sales of   
   Pride Month merchandise.   
      
   Walt Disney has also faced its fair share of anti-woke fallout. The   
   entertainment stalwart has been targeted by Florida Gov. Ron DeSantis --   
   although it's unclear whether those issues have actually caused the slight   
   slowdown at Disney World.   
      
   In a broad sense, the world has become very polarized as even Chick-fil-A,   
   a famously right-leaning company, faced boycotts (albeit mostly   
   unsuccessful ones) when it posted an ad for a vice president of diversity,   
   equity, and inclusion.   
      
   Now, the Bud Light saga has taken a new turn as Anheuser-Busch heir Billy   
   Busch has offered to buy the Budweiser brand from its current owners.   
      
   Busch offers to buy Budweiser   
   Speaking on the far-right media personality Tomi Lahren's podcast/YouTube   
   show, Busch made his offer.   
      
   “If they don’t want that brand any longer, sell it back to the Busch   
   family. Sell it to me. I’ll be the first in line to buy that brand back   
   from you, and we’ll make that brand great again,” he said.   
      
   The Budweiser Brand is owned by Anheuser-Busch Inbev  (BUD) - Get Free   
   Report, which is based in Belgium. That has put the beer brand, which has   
   always used a lot of American iconography in its ads, under the ownership   
   of a foreign company. This does not appear to sit well with Busch.   
      
   He says the new owners have not run the company in the same way his family   
   did.   
      
   “That culture is completely gone now,” Busch said. “They knew who their   
   drinkers were," he added. “...We’ve always cared very, very much about the   
   people in America. What made this company great was America, of course."   
      
   Busch also says the new owners are listening to the wrong people.   
      
   Busch blames Bud Light's boss   
   In addition to the Mulvaney fallout, Bud Light also faced a backlash after   
   former Bud Light Vice President Alissa Heinerscheid appeared on the Make   
   Yourself At Home podcast and made some comments that struck long-time fans   
   of the brand the wrong way.   
      
   “We had this hangover, I mean Bud Light had been kind of a brand of   
   fratty, kind of out-of-touch humor, and it was really important that we   
   had another approach,” she said.   
      
   Those remarks were made before the Mulvaney issue broke publicly, and   
   there was little backlash at the time. But after the Mulvaney campaign   
   Heinerscheid's comments were used to illustrate another way the brand had   
   lost touch with its customers.   
      
   Busch says the problem goes deeper than that.   
      
   “When you are a foreign company and you rely on these woke students that   
   are coming out of these local colleges to do your advertising for you,   
   you’re making a big mistake,” he said.   
      
   https://www.msn.com/en-us/money/companies/forget-kid-rock-bud-light-faces-   
   a-new-big-name-critic/ar-   
   AA1flRj2?ocid=msedgntp&pc=U531&cvid=9abcb1c512fd4ff6a5c98886e3022330&ei=14   
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)   

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