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   XPost: rec.food.drink.beer   
   From: yourdime@outlook.com   
      
   The maker of Modelo Especial said the discount beer label is seeing   
   “remarkable growth” following Anheuser-Busch’s disastrous tie up with   
   Dylan Mulvaney six months ago – and predicted that its momentum will   
   continue.   
      
   The Mexican-made beer, which unseated Bud Light as the No. 1 beer in the   
   US in August, gained more market share than any other beer brand in the US   
   over the summer, according to Circana.   
      
   The label — which racked up $3.9 billion in sales in 2021, making it the   
   biggest imported brand in the US, according to Statista — “achieved double   
   digit growth” in the latest quarter, said Bill Newlands, chief executive   
   of Constellation Brands.   
      
   The Victor, NY-based company — which also brews Corona in Mexico and   
   distributes it across the US — said its beer sales grew by 12% in its most   
   recent quarter ended Aug. 31 compared to a year ago.   
      
   Constellation raised its fiscal year earnings forecast to the high end of   
   its previous guidance.   
      
   Retailers are increasingly giving up shelf space that Anheuser-Busch once   
   commanded with its top brands, including Bud Light and Budweiser.   
      
   Modelo Especial’s sales growth is up by “double digits” this summer.Getty   
   Images for Modelo   
      
   Bud Light has lost about 20% of its customers since Mulvaney posted images   
   and videos on April 1 of herself with a Bud Light can.   
      
   The former ‘King of Beers’ now accounts for 8.1% of beer retail beer sales   
   year to date compared with Modelo’s 8.5%.   
   Despite Anheuser-Busch’s deep discounting and heavy investment in   
   advertising, a core group of customers appear to have left Bud Light for   
   good, industry experts say.   
      
   Bill Newlands is CEO of Contellation Brands, which owns Modelo Especial   
   and Corona.Constellation Brands   
   Constellation said it will hold the line on its price increases to about   
   1% to 2% despite its robust growth.   
      
   “It’s easier to keep your consumer than to go out and get them if you have   
   lost them,” Newlands said.   
      
   Constellation is expecting to grab even more shelf space in the spring   
   when most retailers “reset” their shelves for the year, giving more space   
   to its best selling products.   
      
   “There were some resets that occurred in the fall,” Newlands said on a   
   Thursday investor call, adding that the company will see a “strong reset   
   period” next year.   
      
   Transgender Influencer, Dylan Mulvaney, posted this image on social media   
   on April 1, setting off consumer boycott of the beer.Dylan   
   Mulvaney/Instagram   
      
   Corona, which has also benefitted from Bud Light’s demise, was the sixth   
   largest market share gainer in the quarter, Constellation said.   
      
   https://www.msn.com/en-us/money/markets/modelo-seeing-remarkable-growth-   
   following-bud-light-beer-disaster/ar-AA1hKNgw   
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)