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|    Message 26,819 of 27,547    |
|    Roger to All    |
|    Budweiser Humiliated at Sturgis After Co    |
|    18 Oct 23 19:00:15    |
      XPost: alt.government.shills, alt.fan.rush-limbaugh, alt.transgendered       XPost: talk.politics.guns       From: roger@invalid.invalid              Budweiser showed up with a tent at a major motorcycle event that the       company sponsored in the city of Sturgis in South Dakota.              The Sturgis Motorcycle Rally is the world’s largest motorcycle rally that       began in 1938 by a group of Indian Motorcycle riders. It was originally       held for stunts and races.              Social media erupted as people saw no one visiting the Budweiser tent or       drinking its beer. “ZERO attendees at the Budweiser tent in Sturgis,” one       person commented. “This may be the BIGGEST marketing blunder of all time!”              Shocking footage shows tent after tent with row after row of empty       Budweiser booths that had been set up to promote the beer. In April 2023,       Budweiser’s parent company Anheuser-Busch sparked controversy bysponsoring       transgender influencer Dylan Mulvaney by celebrating Mulvaney’s one-year       anniversary of “womanhood.” Bud Light produced beer cans to honor       Mulvaney’s transition from male to female, which led to nationwide       boycotts.              Just one month later, in May 2023, Anheuser-Busch announced a partnership       with Harley-Davidson to produce limited edition cans that emphasize “grit”       and “resilience.”              Critics say this new ad was an “act of desperation” as men are seen       working on a Harley and then having beers.              The commercial attempts to appeal to “manly men” as it says, “The greatest       legacies are built with grit and resilience, one detail at a time. Limited       edition Budweiser Harley-Davidson cans – for those who give everything to       their craft. This Bud’s for you.” Many people have responded negatively to       the partnership with Harley-Davidson, saying that the marketing attempt is       “falling flat.”              The Sturgis Motorcycle Rally has become a pluralistic endeavor that       consists of events put on by many different groups. Attendance has       historically been around 500,000 people, reaching a high of over 700,000       in 2015.              The event takes place over 10 days and generates around $800 million in       annual revenue.              https://www.msn.com/en-us/money/companies/budweiser-humiliated-at-sturgis-       after-company-s-stunt-to-win-back-fans-backfires/ar-AA1f99Zy              --- SoupGate-Win32 v1.05        * Origin: you cannot sedate... all the things you hate (1:229/2)    |
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