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   Message 26,819 of 27,547   
   Roger to All   
   Budweiser Humiliated at Sturgis After Co   
   18 Oct 23 19:00:15   
   
   XPost: alt.government.shills, alt.fan.rush-limbaugh, alt.transgendered   
   XPost: talk.politics.guns   
   From: roger@invalid.invalid   
      
   Budweiser showed up with a tent at a major motorcycle event that the   
   company sponsored in the city of Sturgis in South Dakota.   
      
   The Sturgis Motorcycle Rally is the world’s largest motorcycle rally that   
   began in 1938 by a group of Indian Motorcycle riders. It was originally   
   held for stunts and races.   
      
   Social media erupted as people saw no one visiting the Budweiser tent or   
   drinking its beer. “ZERO attendees at the Budweiser tent in Sturgis,” one   
   person commented. “This may be the BIGGEST marketing blunder of all time!”   
      
   Shocking footage shows tent after tent with row after row of empty   
   Budweiser booths that had been set up to promote the beer. In April 2023,   
   Budweiser’s parent company Anheuser-Busch sparked controversy bysponsoring   
   transgender influencer Dylan Mulvaney by celebrating Mulvaney’s one-year   
   anniversary of “womanhood.” Bud Light produced beer cans to honor   
   Mulvaney’s transition from male to female, which led to nationwide   
   boycotts.   
      
   Just one month later, in May 2023, Anheuser-Busch announced a partnership   
   with Harley-Davidson to produce limited edition cans that emphasize “grit”   
   and “resilience.”   
      
   Critics say this new ad was an “act of desperation” as men are seen   
   working on a Harley and then having beers.   
      
   The commercial attempts to appeal to “manly men” as it says, “The greatest   
   legacies are built with grit and resilience, one detail at a time. Limited   
   edition Budweiser Harley-Davidson cans – for those who give everything to   
   their craft. This Bud’s for you.” Many people have responded negatively to   
   the partnership with Harley-Davidson, saying that the marketing attempt is   
   “falling flat.”   
      
   The Sturgis Motorcycle Rally has become a pluralistic endeavor that   
   consists of events put on by many different groups. Attendance has   
   historically been around 500,000 people, reaching a high of over 700,000   
   in 2015.   
      
   The event takes place over 10 days and generates around $800 million in   
   annual revenue.   
      
   https://www.msn.com/en-us/money/companies/budweiser-humiliated-at-sturgis-   
   after-company-s-stunt-to-win-back-fans-backfires/ar-AA1f99Zy   
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)   

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