XPost: alt.ufc, alt.fan.rush-limbaugh, talk.politics.guns   
   XPost: alt.transgendered   
   From: yourdime@outlook.com   
      
   There are growing calls from UFC supporters to boycott the sport after the   
   brand announced a new major sponsorship deal with Bud Light.   
      
   The brewer was formerly the number one best-selling beer across the   
   country but has since lost that ranking after partnering with trans   
   activist Dylan Mulvaney in April.   
      
   UFC's multi-year deal with Bud Light is reportedly worth over £87million-   
   per-year and see's the two organisations reunite with each other after   
   Anheuser-Busch and Bud Light were the sport's original beer sponsors more   
   than a decade ago.   
      
   However, the renewed partnership has sparked outrage from some sections of   
   the UFC's dedicated community who believe Bud Light is trying to regain   
   their previous reputation by returning to the sport.   
      
   Bud Light's investment will give the company significant presence in the   
   octagon with their branding dominating a large part of the floorspace   
   while also being used on other sponsorship material.   
      
   However, the fallout from the brewer's previous partnership with Mulvaney   
   has caused evident irreversible damage with some fans that are now   
   threatening to boycott the sport as a result.   
   Slamming the sponsorship announcement on X - formerly Twitter - one critic   
   said: 'I have been a loyal 30 year fan since UFC1 but in 2024 I will no   
   longer watch or purchase UFC events. The deal with Bud Light is a deal   
   breaker for me.'   
      
   Another unimpressed viewer added: 'UFC? announces Bud Light as its   
   official beer in partnership with Anheuser-Busch. #BoycottUFC Go Woke Go   
   Broke.'   
      
   A third comment also gave their view, stating: 'How unfortunate I have to   
   #BoycottUFC now. No more #ppv UFC and Dana White and have lost my money   
   and viewership.'   
      
   While another supporter also fumed: People it looks like it's time to   
   #BOYCOTT UFC and keep boycotting Bud Light!'   
      
   The beverage organisation has been damaged by their previous campaign with   
   Mulvaney after they were accused of meddling in one of the most hot-button   
   culture war issues there is.   
      
   Modelo and Coors have surpassed Bud Light in the top-selling beer charts   
   and recent data showed their share of the beer market had dropped to just   
   8.9 per cent.   
      
   Sales have declined by around 30 percent in both volume and dollar value   
   compared to the same period last year.   
      
   In a statement announcing the partnership, UFC CEO Dana White said:   
   'Anheuser-Busch and Bud Light were UFC's original beer sponsors more than   
   fifteen years ago. I'm proud to announce we are back in business together.   
      
   'There are many reasons why I chose to go with Anheuser-Busch and Bud   
   Light, most importantly because I feel we are very aligned when it comes   
   to our core values and what the UFC brand stands for.   
      
   'I'm looking forward to all of the incredible things we will do in the   
   years ahead.'   
      
   Anheuser-Busch CEO Brendan Whitworth said: 'Anheuser-Busch and Bud Light   
   have always been on the cutting edge of iconic sporting moments that fans   
   remember forever, and reuniting with UFC is a continuation of this   
   industry leading legacy.'   
      
   https://www.msn.com/en-us/sports/mma-ufc/ufc-fans-threaten-to-boycott-the-   
   sport-after-announcing-bud-light-deal/ar-AA1iS801   
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)