XPost: alt.transgendered, talk.politics.guns, sac.politics   
   XPost: alt.home.repair   
   From: obama.the.kenyan.queer@useless.fags   
      
   Didn’t want to become the next Bud Light…   
      
   After the controversy last year over Bud Light partnering with transgender   
   influencer Dylan Mulvaney, the iconic beer brand lost billions of dollars   
   and is still struggling to recover not only market share but also its   
   reputation that it lost from ensuing boycotts.   
      
   And Tractor Supply clearly didn’t want to find itself in the same situation.   
      
   The retail chain has recently come under fire online after criticism over   
   their implementation of DEI (diversity, equity and inclusion) policies,   
   releasing videos about things like the importance of women voting (which   
   seems pretty unrelated to selling farm supplies), and their funding for   
   pride events and climate change initiatives.   
      
   Well obviously these are issues that aren’t exactly popular with the   
   majority of their customer base. And though the criticism hasn’t been as   
   loud or as mainstream as that against Bud Light, apparently it was enough to   
   get the store’s attention.   
      
   Tractor Supply Company released a statement today announcing that they were   
   ending several of the controversial initiatives and refocusing on their   
   customers and mission, including redirecting funds from “nonbusiness   
   activities” like pride parades and voting campaigns to instead focus on   
   “rural America priorities including ag education, animal welfare and   
   veterans causes.”   
      
   The chain also announced that they will be ending all DEI initiatives “while   
   still ensuring a respectful environment” and withdrawing carbon emissions   
   goals to instead “focus on our land and water conservation efforts.”   
      
   According to the statement:   
      
   “We work hard to live up to our Mission and Values every day and represent   
   the values of the communities and customers we serve. We have heard from   
   customers that we have disappointed them. We have taken this feedback to   
   heart.”   
      
   Guess they were trying to head off a PR disaster like other companies have   
   faced lately.   
      
   https://www.whiskeyriff.com/2024/06/27/tractor-supply-to-stop-sponsoring-   
   pride-parades-eliminate-dei-goals-after-criticism-threats-of-boycotts/   
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)