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   alt.business      Business related discussions (no ads)      27,547 messages   

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   Message 27,441 of 27,547   
   Kamala Stupid to All   
   =?UTF-8?Q?Lay=27s_drastically_rebrands_a   
   11 Oct 25 01:18:17   
   
   XPost: misc.consumers, rec.food.cooking, alt.fan.rush-limbaugh   
   XPost: sac.politics, talk.politics.guns   
   From: dems@are.stupid   
      
   Lay’s wants you to remember that it came from humble, homegrown   
   beginnings. PepsiCo, which owns the chip giant, is giving the brand a   
   makeover worthy of a movie montage: stripping its artificial dyes,   
   updating the logo, and putting a potato right there on the packaging.   
      
   Remember the potatoes. New bags—matte-ified and designed to look like   
   wood planks (like a potato crate)—will hold the chips with revamped   
   ingredient lists. Lay’s promises that the baked, kettle-cooked, and   
   original chips won’t taste different, they just won’t have any synthetic   
   colors or flavors:   
      
   The redesign will also incorporate a new logo that looks like the sun,   
   photos of potatoes on the bag, and the phrase “Made with real potatoes.”   
   A 2021 survey found that 42% of consumers didn’t know Lay’s were made   
   out of the spuds.   
      
   The changes come as Health Secretary Robert F. Kennedy Jr. pushes   
   companies to ditch artificial ingredients.   
      
   Big picture: Lay’s generates about 60% of PepsiCo’s annual sales but has   
   seen sales slip every quarter for the last three years. Consumers in   
   every income bracket have been ditching classic snack brands amid rising   
   prices.—MM   
      
   https://fortune.com/2025/10/10/pepsico-lays-rebrand-consumers-di   
   nt-know-made-of-potatoes/   
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)   

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