XPost: rec.arts.tv, rec.sport.football.pro, alt.2600   
   From: mart915@REEMOOVEfrontiernet.net   
      
   There was an ad I remember somewhat dimly. The tag line was something like,   
   "We just blew $2 million on this ad, what are you doing with your money?" I   
   can't remember the advertiser either.   
      
    wrote in message   
   news:1170427819.539108.99880@a34g2000cwb.googlegroups.com...   
   > quote:   
   >   
   > The average cost of a commercial for the 2000 Super Bowl was between   
   > $2.1 and $2.2 million. It may have been seven years ago, but the 2000   
   > Super Bowl represented the beginning of the end for the tech boom (at   
   > least the first internet driven economy). Among the dot.com's that   
   > rolled their financial future on a 30 second Super Bowl spot:   
   > Monster.com, HotJobs.com, Pets.com, OurBeginning.com, Oxygen Media,   
   > Kforce.com and Computer.com. Online brokerage firm E*Trade sponsored   
   > the half-time show and purchased numerous spots during the game.   
   >   
   > OurBeginning.com's chief executive Michael Budowski (the website and   
   > Mr. Budowski are no longer online) told the media seven years ago that   
   > he was spending about $4 million of his $15 million 2000 marketing   
   > budget on the Super Bowl.   
   >   
   > "If we wanted to catapult ourselves to the forefront and shorten the   
   > branding curve, the Super Bowl represents the ultimate opportunity,"   
   > Budowski said. "We researched different media buys, and we realized   
   > that the Super Bowl is really the only media buy throughout the year."   
   >   
   > Given that OurBeginning.com, Oxygen Media, Kforce.com, Lifeminders.com   
   > and Computer.com (and that's just a few) are no longer operating, the   
   > 2000 Super Bowl was an advertising disaster of Titanic proportions.   
   > Seventeen dot.com's advertised during Super Bowl 2000 a clear   
   > understanding of what was wrong with the first dot.com boom - those   
   > involved didn't understand the industry they were a part of.   
   >   
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)