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   Message 19,978 of 20,339   
   Arlen _G_ Holder to All   
   Why did Apple rebrand the multitasking i   
   30 Oct 19 22:14:55   
   
   XPost: comp.mobile.ipad, misc.phone.mobile.iphone   
   From: _arlen.george@halder.edu   
      
   Today I called Apple on the bricking of the older iPads scheduled for   
   November 3rd, where I asked the second level of support (first level was   
   atrocious - she didn't even know about the GPS rollover bugs) why they have   
   a different name for the operating system now for the iPad versus the   
   iPhone.   
      
   The second level of support told me, rather honestly, (which I appreciated   
   since Apple is usually rather clever on lying to its customers), that it's   
   just a branding change where the goal is to get people to start thinking   
   about iOS as a "computer operating system" (clearly the support person   
   didn't know me other than by my Apple ID), which will never work until the   
   iPad stops being just a pretty looking toy, IMHO.   
      
   All the branding in the world isn't going to fool people in the know.   
      
   To Apple's credit, the support person mentioned that the multitasking is   
   computer like, and that's their goal ... to be more like a real computer...   
   which is interesting, so we should take note.   
      
   The main reason, according to this one conversation, which has only the   
   weight we give it, is that Apple apparently wants to differentiate the iPad   
   operating system from the iPhone operating system, and they want the iPad   
   operating system to snuggle up closer to the "computer operating systems"   
   than to the more single-tasking phone operating systems.   
      
   Keep that in mind when we see future Apple marketing aimed at this.   
      
   --   
   The second level of support was refreshingly honest in their responses.   
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)   

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