XPost: sci.electronics.equipment   
   From: imvalid@somewear.com   
      
   On Mon, 01 Jan 2018 19:02:10 -0000, Michael A Terrell  wrote:   
      
   > James Wilkinson Sword wrote:   
   >>   
   >>   Let's say I have a shop with shelf space for 500 microwaves.  If the   
   >> expensive ones make me £50 and the cheap ones make me £10, I ain't   
   >> gonna sell the cheap ones.   
   >   
   >     You aren't going to sell much of anything. People will go elsewhere   
   > to by their microwave,   
      
   No, because the moron next door is marking up the expensive ones too much, so   
   everyone buying decent ovens comes to me.   
      
   > and take their other business with them. First of   
   > all, it would be foolish to put out 500 units on retail shelves.   
      
   Give reasoning.  There might be 500 different models, anyway it was a figure   
   plucked out of thin air.  I'd probably be selling other devices and wouldn't   
   have room for 500.   
      
   > Secondly, a lot of people who buy high end items don't go to a retail   
   > store. They call a service company, tell them what they want. It is   
   > delivered, and installed.   
      
   Only if you're a complete numpty that can't plug in something as simple as a   
   microwave oven.   
      
   > The old one is hauled off as part of the   
   > price. The seller's reputation is on the line for quality, so most of   
   > the profit comes from the labor, not the markup.   
   >   
   >      I just bought a new microwave. It was a high end model that was   
   > closed out for $60. The original price was $160. How much profit was   
   > lost after that $100 discount?   
      
   Who knows, they were cutting losses as they couldn't get rid of them.   
      
   >     BTW, that is the first new microwave that I've ever bought. I've   
   > used them for 35 years, and I only paid $2 for a good used one, once.   
   > The rest were repaired, mostly with used parts.   
      
   I bought one for £30 once.  Basic model.  The rest were free second hand.    
   Mainly due to idiots replacing perfectly working devices.  It's the same   
   reason 2nd hand cars are so cheap, people pay £30,000 for a new car, then sell   
   it for half that after a    
   couple of years.  Complete and utter fools.   
      
   >     Another example of silly marketing. I worked at a TV shop as a   
   > teenager. They sold new and used Color TVs, and new B&W, but no used.   
   > The owner gave me all the B&W trade ins that I sold from my home. I sold   
   > more TVs than he did, and most weeks I sold more in used B&W than he did   
   > in color sets.   
      
   If he was only going to make a few dollars for each used BnW sale, then he was   
   right not to bother.  Why waste shop space?   
      
   --   
   If it's zero degrees outside today and it's supposed to be twice as cold   
   tomorrow, how cold is it going to be?   
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)