From: howddgrhol@yaynnoo.com   
      
   My local supermarket has started to carry Impossible Burgers, so I   
   grilled some and shared some. The uniform response was they taste like   
   regular burgers, close enough that without being told they probably   
   wouldn't have noticed.   
      
   A while back I had Beyond Burgers, and while they were close there was   
   still a noticible, not quite right flavor to them, but the Impossible   
   Burgers seemed to have gotten rid of whatever that off flavor was.   
      
   I didn't do a side by side taste test of plain ground beef burger to an   
   Impossible burger, so it's possible that having one on a bun with   
   lettuce, tomato and ketchup covers up some small differences.   
      
   I'd add that the flavor matches regular ground beef, but it's not as   
   good as really good ground beef, like sirloin burgers I've had. The   
   texture uncooked is definitely different, but once it's cooked it seems   
   the same.   
      
   I think the Impossible Burger came out to $7.99 a pound, which is   
   obviously a good bit pricier than regular ground beef. But I could see a   
   vegetarian who doesn't normally spend any money on meat splurging a bit   
   from time to time.   
      
   I'm sure they're not healthy -- the label makes it pretty clear there's   
   a healthy dose of fat and sodium. I've seen some online comments from   
   snarky meat eaters trying to knock them down, but it's hard for me to   
   see anything wrong with them at least as an occasional treat if that's   
   what a vegetarian wants.   
      
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