From: howdHol@yaooho.com   
      
   Boron Elgar  wrote   
      
   > Whole industries have sprung up.The social media aspects are a very   
   > important part of these entertainment entities. Though devoted fans   
   > often start some of these things, the most successful of them are   
   > often cooperating with the company that puts out the entertainment.   
   > They become reference works for the entity.   
      
   Thanks, that's the kind of thing I'm sort of puzzling over.   
      
   I know that personal blogging has faded by a large percentage, so that   
   you don't see the number of active movie review blogs that you once did.   
   I can see how a place like Fandom that has a pipeline to a studio PR   
   outfit would be able to churn out a lot more content than separate   
   bloggers trying to cull what they can find from entertainment press   
   articles.   
      
   It's interesting to me that they outsource it, but they clearly don't   
   have the capacity in-house. One of the things that always amazes me is   
   how bad studio websites for their movies are and have always been.   
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)