From: howdHol@yaooho.com   
      
   usenet@only.tnx (Questor) wrote   
      
   > What is it with regard to insurance ads and animals?  I count no fewer   
   > than four insurance companies with current television ad campaigns   
   > that feature talking and/or anthropomorphic animals.  I know companies   
   > have long been using some sort of animal mascots in their branding and   
   > ads, but this seems to be a trend.   
      
   The geckko and duck get a lot of airplay, but so do Flo and Jake.   
   Animals  are definitely more used in insurance ads than home security   
   ads, but probably not more than cereal ads.   
      
   There are a lot of articles like this which explain why advertisers use   
   animals, but they tend not to explain why others don't.   
      
   https://hoffmanyork.com/news/3-reasons-to-add-animals-to-your-   
   advertising   
      
   I would guess there is a reason why Allstate and Geico went different   
   ways, but I'm at a loss as to what those reasons are.   
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)