From: usenet@only.tnx   
      
   On Tue, 13 Jul 2021 15:46:47 -0400, ansaman  wrote:   
   >On 7/13/2021 3:30 PM, Questor wrote:   
   >> What is it with regard to insurance ads and animals?  I count no fewer than   
   four   
   >> insurance companies with current television ad campaigns that feature   
   talking   
   >> and/or anthropomorphic animals.  I know companies have long been using some   
   sort   
   >> of animal mascots in their branding and ads, but this seems to be a trend.   
   >   
   >Same thing with drug commercials and cartoon characters.   
   >It is designed to be remembered for the characters or   
   >elicit a positive response. I bet you remember the   
   >Budweiser Frogs and they have been off the air a long time.   
      
   Tony the Tiger came to mind as an earlier, prominent example.  I am not a   
   student of advertising history, and I have little doubt that animals have been   
   used as long as there have been print ads.  But when I saw the fourth insurance   
   company using an animal in their television commercials -- and as a testament   
   to its effectiveness, I can't even recall their name -- it sparked my comment.   
      
   "So, you want to start an insurance company.  Great.  Have you picked your   
   animal yet?"   
      
   --   
   Cherish worldly thoughts, and keep a tight grip on your booze   
   'Cause thinking and drinking are all I have today   
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)