XPost: alt.history, soc.history, alt.philosophy   
   XPost: alt.politics.religion, soc.culture.usa   
   From: hayesstw@telkomsa.net   
      
   Noam Chomsky, one of the most important intellectuals in life today,   
   has drawn up the list of 10 media manipulation strategies.   
      
   Give 5 minutes and you won't regret it.   
   If only to expand your knowledge.   
      
   1-The strategy of distraction   
      
   The primordial element of social control is the distraction strategy   
   which consists of diverting the public's attention from major problems   
   and the changes decided by political and economic elites, through the   
   flooding technique or flooding continuous distractions and   
   insignificant information.   
      
   Distraction strategy is also essential to prevent the public from   
   becoming interested in essential knowledge in the area of science,   
   economics, psychology, neurobiology and cybernetics. Keeping the   
   audience's attention deviated from real social problems, imprisoned by   
   themes without real importance.   
      
   Keeping the public busy, busy, busy, with no time to think, back to   
   the farm like other animals (quoted in the text '' Silent weapons for   
   quiet wars '').   
      
   2-Creating problems and then offering the solutions.   
      
   This method is also called a '' problem-reaction-solution ". It   
   creates a problem, a '' situation '' planned to cause a certain   
   reaction from the public, with the aim that this is the source of the   
   measures they want to accept. For example: letting urban violence   
   intensify or intensify, or organize bloody attacks, with the aim of   
   the public being those requiring security laws and policies to the   
   detriment of freedom. Also: create an economic crisis to make social   
   rights demotion and dismantle public services accept as a necessary   
   evil.   
      
   3-The Strategy of Graduation.   
      
   To make an unacceptable measure accepted, you only need to apply it   
   gradually, to dropper, for consecutive years. This is how radically   
   new socioeconomic conditions (neoliberism) were imposed during the   
   decades of the 80 s and 90 s: minimum state, privatisation,   
   precariousness, flexibility, mass unemployment, wages that no longer   
   guarantee dignified incomes , so many changes that would have brought   
   about a revolution if they were implemented at once.   
      
   4-The Strategy of Deferring.   
      
   Another way to get an unpopular decision accepted is to present it as   
   '' painful and necessary ", gaining public acceptance, in the moment,   
   for future application. It is easier to accept a future sacrifice than   
   an immediate sacrifice. First, because effort isn't that taken   
   immediately. Second, because the public, the mass, always tends to   
   naively hope that '' everything will be better tomorrow '' and that   
   the required sacrifice could be avoided. This gives the audience more   
   time to get used to the idea of change and accept it resigned when the   
   time comes.   
      
   5-Reach to the public like children.   
      
   Most advertisements directed at the large audience use speeches,   
   arguments, characters and a particularly childish intonation, many   
   times close to weakness, as if the viewer was a few years old creature   
   or a mental moron. When you try to deceive the viewer the more you   
   tend to use a childish tone. Why? Why? '' If someone addresses a   
   person as if they are 12 or under, then based on suggestionability,   
   they will probably tend to a response or reaction even without a   
   critical sense like that of a 12 person. years or less '' (see ''   
   Silent Weapons for quiet wars '').   
      
   6-Using emotional aspect much more than reflection.   
      
   Take advantage of emotion it's a classic technique to provoke a short   
   circuit on a rational analysis and finally the critical sense of the   
   individual. Additionally, the use of emotional register allows the   
   unconscious access door to implant or inject ideas, desires, fears and   
   fears, compulsions, or induce behaviors.   
      
   7-Keeping the public in ignorance and mediocrity.   
      
   Making the public incapable of understanding the technologies and   
   methods used for their control and slavery.   
   '' The quality of education given to lower social classes must be as   
   poor and mediocre as possible, so that the distance of ignorance that   
   plans between lower classes and upper classes is and remains   
   impossible to fill from the lower classes ".   
      
   8-Stimulating the public to be complacent with mediocrity.   
      
   Pushing the audience to think it's fashionable to be stupid, vulgar   
   and ignorant...   
      
   9-Strengthening self-guilt.   
      
   Making the individual believe that he is only the culprit of his   
   disgrace, because of his insufficient intelligence, skills or efforts.   
   So, instead of rebelling against the economic system, the individual   
   devalues himself and blames himself, which in turn creates a   
   depressive state, one of whose effects is the inhibition of his   
   action. And without action there is no revolution!   
      
   10-Knowing individuals better than they know themselves.   
      
   Over the past 50 years, science's rapid progress has generated a   
   growing gap between public knowledge and those possessed and used by   
   dominant elites. Thanks to biology, neurobiology, and applied   
   psychology, the '' system '' has enjoyed advanced knowledge of the   
   human being, both in its physical and psychological form. The system   
   has managed to learn better about the common individual than he knows   
   himself. This means that, in most cases, the system exercises greater   
   control and greater power over individuals, greater than that which   
   the same individual exercises over himself.   
      
   (Translated from Italian by Bing).   
      
      
   --   
   Steve Hayes from Tshwane, South Africa   
   Web:  http://www.khanya.org.za/stevesig.htm   
   Blog: http://khanya.wordpress.com   
   E-mail - see web page, or parse: shayes at dunelm full stop org full stop uk   
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)