XPost: rec.arts.sf.movies   
   From: dtravel@sonic.net   
      
   On 2/9/2016 4:35 PM, Your Name wrote:   
   >   
   > According to the small strange facts box in today's New Zealand Herald   
   > newspaper ...   
   >   
   >       Star Wars: The Force Awakens spent $50 million more   
   >       on advertising and trailers ($250 million) than on   
   >       production.   
   >   
   >   
   > Presumably those amounts are in NZ$.   
   >   
   > Certainly proves the point that Jar Jar Abrams is more worried about   
   > creating over-the-top hype than actually creating a decent product.   
   > :-(   
   >   
   Actually that's not that unusual for "tentpole" releases.  According to   
   some people I've "talked" to online the rule of thumb for blockbusters   
   like SW7 is studios expect to spend as much on advertising and   
   associated costs as on the production of the movie.   
      
   --   
   Now the Force-Ghost of DTravel since he was forced by shame to commit   
   hara-kiri with a dull light-spork after liking the Abrams/Bad Robot Star   
   Wars movie.   
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)