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   alt.history      Pretty sure discussion of all kinds      15,187 messages   

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   Message 15,001 of 15,187   
   Jeffrey Rubard to Jeffrey Rubard   
   Re: Greg Grandin, "Fordlandia" (2009) (1   
   14 Dec 23 12:30:56   
   
   From: jeffreydanielrubard@gmail.com   
      
   On Sunday, October 1, 2023 at 8:27:50 AM UTC-7, Jeffrey Rubard wrote:   
   > On Sunday, September 24, 2023 at 8:34:33 AM UTC-7, Jeffrey Rubard wrote:    
   > > On Saturday, September 23, 2023 at 1:10:38 PM UTC-7, Jeffrey Rubard   
   wrote:    
   > > > On Sunday, September 10, 2023 at 2:32:06 PM UTC-7, Jeffrey Rubard   
   wrote:    
   > > > > From Chapter 15: "Kill All the Americans"    
   > > > >    
   > > > > It took Dearborn's purchasing agents some effort to find a factory   
   whistle that wouldn't rust from the jungle humidity. Once they did, they   
   shipped it to Fordlandia, where it was perched on top of the water tower,   
   above the tall trees, giving it    
   a seven-mile range. The whistle was piercing enough not only to reach   
   dispersed road gangs and fieldhands but to be heard across the river, where   
   even those not affiliated with Fordlandia began to pace their day to its   
   regularly scheduled blows. The    
   whistle was supplemented by another icon of industrial factory work: pendulum   
   punch time clocks, placed at different locations around the plantation, that   
   recorded exactly when each employee began and ended his workday.    
   > > > >    
   > > > > Sponsor Message    
   > > > >    
   > > > > In Detroit, immigrant workers by the time they got to Ford's   
   factories, even if they were peasants and shepherds, had had ample opportunity   
   to adjust to the meter of industrial life. The long lines at Ellis Island, the   
   clocks that hung on the    
   walls of depots and waiting rooms, the fairly precise schedules of ships and   
   trains, and standardized time that chopped the sun's daily arc into zones   
   combined to guide their motions and change their inner sense of how the days   
   passed.    
   > > > >    
   > > > > But in the Amazon, the transition between agricultural time and   
   industrial time was much more precipitous. Prior to showing up at Fordlandia,   
   many of the plantation's workers who had lived in the region had set their   
   pace by two distinct yet    
   complementary timepieces. The first was the sun, its rise and fall marking the   
   beginning and end of the day, its apex signaling the time to take to the shade   
   and sleep. The second was the turn of the seasons: most of the labor needed to   
   survive was    
   performed during the relatively dry months of June to November. Rainless days   
   made rubber tapping possible, while the recession of the floods exposed newly   
   enriched soils, ready to plant, and concentrated fish, making them easier to   
   catch. But nothing    
   was set in stone. Excessive rain or prolonged periods of drought or heat led   
   to adjustments of schedules. Before the coming of Ford, Tapajos workers lived   
   time, they didn't measure it — most rarely ever heard church bells, much   
   less a factory whistle.    
   It was difficult, therefore, as David Riker, who performed many jobs for Ford,   
   including labor recruiter, said, "to make 365-day machines out of these   
   people."    
   > > > >    
   > > > > In 1927, Henry Ford bought a tract of land stretching twice the size   
   of Deleware in the Amazonian jungle of Brazil. Fordlandia, as it was called,   
   was meant to be a large rubber plantation.    
   > > > > Courtesy of The Collections of the Henry Ford    
   > > > > Ford executives stand on the deck of the Lake Ormoc. Left to right:   
   William Cowling, Edsel Ford, Einar Oxholm, Henry Ford, Pete Martin, Charles   
   Sorensen, and AlbertWibel.    
   > > > > Courtesy of The Collections of the Henry Ford    
   > > > > Workers chop down a tree in Fordlandia. Greg Grandin, author of   
   "Fordlandia," claims that the complex ecological conditions and a clash of   
   cultures between the Americans and native workers ultimately led to the   
   failure of the project.    
   > > > > Courtesy of The Collections of the Henry Ford    
   > > > > Along with the construction of the rubber plantation, Ford also   
   created small American towns that included central squares, indoor plumbing,   
   golf courses and hospitals.    
   > > > > Courtesy of The Collections of the Henry Ford    
   > > > > Many of the plantation workers were to the jungle and were moved into   
   American style housing.    
   > > > > Courtesy of The Collections of the Henry Ford    
   > > > > This family bungalow was part of a housing development styled after   
   American homes.    
   > > > > Courtesy of The Collections of the Henry Ford    
   > > > > Attempting to import American culture into the Amazon, Fordlandia   
   offered residents a dance hall, with a movie screen on the back wall.    
   > > > > Courtesy of The Collections of the Henry Ford    
   > > > > Malaria, yellow fever and viper bites claimed the lives of many   
   workers.    
   > > > > Courtesy of The Collections of the Henry Ford    
   > > > > Mundurucu mission children stand with German nuns.    
   > > > > Courtesy of The Collections of the Henry Ford    
   > > > > The American cars were no match for the local environment.    
   > > > > Courtesy of The Collections of the Henry Ford    
   > > > > Fordlandia's sawmill at Iron Mountain still stands 80 years later.    
   > > > > 1 OF 11    
   > > > >    
   > > > > Fordlandia's managers and foremen, in contrast, were mostly engineers,   
   precise in their measurement of time and motion. One of the first things the   
   Americans did was set their watches and clocks to Detroit time, where   
   Fordlandia remains to this    
   day (nearby Santarem runs an hour earlier). They scratched their heads when   
   confronted with workers they routinely described as "lazy." Archie Weeks's   
   daughter remembers her father throwing his straw hat on the ground more than   
   once in frustration. With    
   a decided sense of purpose that grated against the established rhythms of   
   Tapajos life (David Riker liked to say that hurry was an "obscene" word in the   
   valley), proudly affiliated with a company renowned for its vanguard   
   interlocking efficiency, Ford's    
   men tended to treat Brazilians as instruments. And called them such. Matt   
   Mulrooney gave his workers nicknames. "This fellow I had named Telephone. When   
   I wanted to send a message or an order down front, I'd just holler,   
   'Telephone!' and he'd show up."    
   > > > >    
   > > > > And they used themselves as standards to measure the value of   
   Brazilian labor. "Two of our people easily carried some timbers which twelve   
   Brazilians did not seem to be able to handle," observed a Dearborn official at   
   the end of 1930. What a man    
   could do in a Dearborn day "would take one of them guys three days to do it   
   down there."    
   > > > >    
      
   [continued in next message]   
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)   

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