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   Ford announces $2 billion investment in Louisville assembly plant aimed at   
   cheap EVs   
      
      
   Ford announces $2 billion investment in Louisville assembly plant aimed at   
   cheap EVs   
   Published Mon, Aug 11 2025   
      
      
   Ford on Monday announced it would invest $2 billion in a Louisville,   
   Kentucky, assembly plant aimed at rolling out more affordable electric   
   vehicles.   
   The investment comes on top of $3 billion already planned for a battery   
   park in Michigan.   
   The Detroit automaker plans to produce a midsize, four-door electric pickup   
   at the Louisville Assembly Plant, slated for 2027.   
      
      
   Ford CEO on $2B EV investment: This is the right direction for Ford to   
   turnaround our business   
      
   Ford on Monday announced it would invest $2 billion in a Louisville,   
   Kentucky, assembly plant aimed at rolling out more affordable electric   
   vehicles.   
      
   The investment comes on top of $3 billion already planned for a battery   
   park in Michigan. Together the facilities will create or secure nearly   
   4,000 new jobs, Ford said in a news release.   
      
   We took a radical approach to a very hard challenge: Create affordable   
   vehicles that delight customers in every way that matters  design,   
   innovation, flexibility, space, driving pleasure, and cost of ownership   
   and do it with American workers, Ford CEO Jim Farley said in the release.   
      
   The Detroit automakers new Universal EV Program centered around low-cost   
   EVs will start with a midsize, four-door electric pickup, produced at the   
   Louisville Assembly Plant. That vehicle launch is slated for 2027.   
      
   Executives had teased the announcement on the companys latest earnings call   
   as its next Model T moment. Ford said the starting price of the new EV   
   truck, $30,000, will be roughly the same as the famed Model T, when   
   adjusted for inflation.   
      
   Ford noted that lithium iron phosphate (LFP) batteries for the new family   
   of EVs will be assembled in the U. S. and not imported from China.   
   MIAMI, FLORIDA - MAY 06: An aerial view as a Ford sign stands on the sales   
   lot of the Metro Ford dealership on May 06, 2025 in Miami, Florida. Ford   
   Motor Co. pulled its 2025 guidance and said it expects a tariff hit of   
   about $1.5 billion for the year as U. S. automakers face economic   
   uncertainty. (Photo by Joe Raedle/Getty Images)   
   An aerial view as a Ford sign stands on the sales lot of the Metro Ford   
   dealership on May 06, 2025 in Miami, Florida.   
   Joe Raedle | Getty Images   
      
   Farley said during an event in Louisville on Monday that the announcement   
   comes as the automotive industry is at a crossroads because of new   
   technology and competition.   
      
   We knew that the Chinese would be the major player for us globally,   
   companies like BYD, new startups from around the world, big technology has   
   their ambition in the auto space. Theyre all coming for us, legacy   
   automotive companies, Farley said. We needed a radical approach and a   
   really tough challenge to create an affordable vehicle.   
      
   The changes also come as Ford and other U. S. manufacturers are navigating   
   shifting EV policies under President Donald Trump, including an end to EV   
   tax credits that will take effect after Sept. 30.   
      
   Ford said Monday that the Louisville plant will secure about 2,200 jobs,   
   but noted that once its retooled for EV production, it will employ about   
   600 fewer workers than in its current configuration.   
      
   According to the Ford website, the plant employed more than 3,000 employees   
   as of April 2024.   
      
   Farley told CNBCs Phil LeBeau during an interview with Squawk on the Street   
   on Monday that the automaker continues to add new jobs elsewhere.   
      
   Fords the only car company in America thats added 13,000 jobs since the   
   recession. Were not going to stop, Farley said.   
      
    CNBCs Phil LeBeau contributed to this report.   
      
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