From: alibourdeau@gmail.com   
      
   Xbox, Bauer Media and Box TV are sponsoring an exclusive dance music show as   
   part of its promotion for popular dance video game Dance Central 3.   
      
   The programme features both product placement of popular DJs Rickie & Melvin   
   playing each other on the popular Xbox dance game, along with programming   
   strands using crowd-sourced sponsorship bumpers featuring consumers throwing   
   their best dance moves in    
   response to a radio promotion tie-in with Kiss radio. It is basically about   
   dance competitions hosted at underground house parties where kids dance to   
   computer games and the dame in question is Dance Central 3.   
      
   Andy Irving, UK product marketing manager at Xbox, said, “Dance Central 3 is   
   all about getting people on their feet, and what better way to do that than   
   create a programme with one of the UK’s most popular dance music brands, Kiss   
   and 4Music.”   
      
   Bauer will promote the programme via social media.   
      
   http://www.4music.com/shows/609/Rickie-Melvins-Dance-Central-Battle   
      
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