From: sunofmusic@gmail.com   
      
   "Getting quality press coverage is difficult for any indie artist trying to   
   promote themselves in an already crowded marketplace. James Moore gets your   
   music in front of the right people, leading to maximum exposure." (Adam   
   Reifsteck, Teknofonic Records)   
      
   (Vancouver, CA) - December 4, 2015   
   In today's music industry, style very often trumps substance. Autotuned   
   vocals, airbrushed pictures, and soulless songs have become all too familiar.   
   A company from Vancouver, Canada has achieved success by reversing this trend   
   and providing increased    
   recognition for unsigned artists whom they consider honest creators of music   
   with depth. Independent Music Promotions is a leading music PR company that   
   guarantees all clients a high amount of quality features in prominent   
   publications. I.M.P was founded    
   in 2011 by Your Band Is a Virus author James Moore, one of music PR's most   
   innovative and followed thinkers. Moore's innovative approach to music PR has   
   been featured in numerous major music magazines and blogs, including CDBaby,   
   Reverbnation, and Reddit.   
    Moore is currently Quora's most viewed writer on independent music.   
      
   So what is Moore doing that sets I.M.P. apart from today's crowded field of   
   music PR companies? For one, I.M.P. only works with "music with depth" from   
   what they consider to be genuine artists. Whereas some PR companies will work   
   with whoever is willing    
   to pay, I.M.P. works closely with musicians with whom Moore feels a   
   connection. This allows Moore to follow through on his initial vision of   
   taking "an ethical, DIY approach to music PR." Moore revels in the fact that   
   I.M.P. is in a niche: "We don't    
   accept American Idol pop, typical club hip-hop, radio rock, religious music,   
   or low quality demos. Other than those, we're open to greatness within any   
   genre."   
      
   In addition to Moore's unheralded selectivity, I.M.P. is the only "guaranteed"   
   music PR company in the world. According to Moore, "PR means the delivery of   
   press to every single client, every single time. This is one of the main   
   differences between I.M.P.   
    and most other promotion companies: We absolutely guarantee press to every   
   single one of our artists. No exceptions. All of our clients receive   
   exceptional results from their I.M.P campaigns. We plan to keep it that way."   
      
   Perhaps the most instrumental reason for I.M.P.'s success is the fact that   
   Moore can relate to unsigned artists who are hungry for exposure. Moore played   
   in bands all his life before being ripped off by a major PR firm that landed a   
   mere three reviews    
   following an expensive campaign. Moore realized that he "could probably do   
   much better than that." Moore did just that, garnering seventy reviews of that   
   same record - all on his own. His success inspired Moore to "work with   
   underground artists and    
   change the music PR business model."   
      
   Moore's "music with depth" movement has gained popularity among both artists   
   and the music media, partially due to the "artist first" approach detailed in   
   his books.   
      
   "We're getting more and more word-of-mouth, and I think it's because of the   
   quality control. Saying "no" can be a powerful tool for a business. I operate   
   the company essentially as a music fan. There's no industry in my eyes, just   
   people."   
      
   Your Band Is A Virus was originally released in 2010 and again as an expanded   
   edition in 2013. Moore is known for his critiques on industry protocol and   
   artist attitudes, with his most successful piece being his Can We Get In   
   Pitchfork? 6 Philosophical    
   Reasons Indie Bands Fail article. According to Moore, I.M.P. is filling a void   
   left by much of today's fake plastic pop: "It may not seem like it in our   
   current blog culture, but people still want music with soul and meaning. There   
   are still thousands of    
   blogs and media outlets that focus on quality music content, and they share   
   the same values as us. The key has been building a network of individuals and   
   publications who view inspiring art as a critical part of our culture."   
      
   The company's current roster includes a wide array of artists, including Monks   
   of Mellonwah, The Tomas Doncker Band, Arc & Stones, EndAnd, Joshua Worden, and   
   Beijing. Each artist is the beneficiary of Moore's innovative approach to PR:   
   "I.M.P.'s packages    
   include all traditional marketing methods, but we also do something   
   non-traditional. We work with an army of hundreds of freelance bloggers,   
   journalists, and editors with whom we have forged personal relationships. This   
   helps us get press for our clients    
   in prominent publications every time."   
      
   For more info on Independent Music Promotions, visit their social media:   
   FACEBOOK | TWITTER | OFFICIAL SITE   
   For media inquiries: Please contact James Moore at James@Indepen   
   entMusicPromotions.com   
      
   Website: http://www.independentmusicpromotions.com   
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)