From: sunofmusic@gmail.com   
      
   Having identified key opportunities in the emerging markets of Southeast Asia   
   and Indonesia, the Australian company has hired a local team of music and   
   digital industry experts, who have already signed a strategic deal with the   
   biggest independent    
   Indonesian label, Musica Studios.   
      
   Funded partly by the investment of $5.1 million from Australian venture   
   capital firm, Exto Partners, the new Tuned Global office in Senayan, Jakarta   
   is now the Asian headquarters for the highly disruptive digital music firm.   
      
   It plans to grow its Jakarta team by recruiting more local specialists in   
   business development, marketing, promotions and label relations roles in 2016.   
      
   Gary Mackenzie, Director of Music Partnerships Asia, has been chose to lead   
   Tuned Global initiatives in Indonesia because of his 10 years of experience in   
   digital marketing and music industry in Asia. Having already led the   
   partnership agreements with    
   Musica, Gary believes it is important for Tuned Global to have talented local   
   people on the ground in Indonesia in order to build relationships with the key   
   labels and grow its local business.   
      
   Tuned Global is currently in discussions with major telecoms companies,   
   leading ad agencies, music companies and key brands, which will help the   
   company to achieve its ambitious growth targets.   
      
   "We're excited to have established our Asian headquarters in the highly   
   enigmatic city of Jakarta. We completely understand that business   
   relationships are built over time in Southeast Asia and being located here and   
   investing in the local Indonesian    
   market was a logical step for Tuned Global. Our Asian hub will be instrumental   
   in achieving our goal of becoming a global digital music company," said Con   
   Raso, Managing Director, Tuned Global.   
      
   Newly signed partner, Musica Studios has an impressive line-up of the most   
   popular and famous local Indonesian artists, including Noah, Nidji, Geisha and   
   d'Masiv. The vast majority of music played on Indonesia radio and television   
   is by its own local    
   artists, so Tuned Global believed it was important to work with a label that   
   represented the local Indonesian music scene.   
      
   "Tuned Global develops pioneering music solutions that provide extraordinary   
   opportunities, not only for music labels like Musica, but also to our local   
   Indonesian artists and most importantly it allows us to stream our extensive   
   music catalogue to the    
   Indonesian music fans, which promotes our artists while monetising our   
   content. As the leading independent label in Indonesia, we are very excited to   
   be working with such an innovator in digital music, which will enable us to   
   protect our rich local    
   culture and generate more revenue," said Gumilang Ramadhan, Managing Director,   
   Musica Studios.   
      
   "Tuned Global intends to get more involved in the promotion of the local   
   Indonesian music content as the relationship develops with Musica and its   
   artists, because we are passionate about the music industry and want to help   
   in the fight against    
   widespread piracy here by offering new music business models that will make   
   music fans, music labels AND artists happy," said Gary Mackenzie, Director of   
   Music Partnerships Asia, Tuned Global.   
      
   About Tuned Global   
   Tuned Global is the leading business to business provider of white label   
   digital music streaming and downloading solutions in Asia Pacific. The   
   Australia and South East Asia headquartered company enables brands to harness   
   the #PowerOfMusic as a potent    
   marketing tool in their digital strategy to acquire, retain and engage   
   customers, and collect valuable data to better know them. Clients include   
   McDonalds, Coca Cola, Samsung, JB Hi-Fi, Virgin Mobile and L'Oreal. For more   
   information please see: www.   
   tunedglobal.com   
      
   About Musica Studios   
   Musica Studios is one of the leading independent music labels in Indonesia.   
   Based in Jakarta, the company was previously known as Metropolitan Studios in   
   the 1960s and then Music Studios in the 1970s. Musica Studios was founded by   
   Yamin Widjaja, the    
   owner of an electronics store. For more information, please see:   
   http://www.musica.id   
      
   Media Inquiries   
   Louise Roberts or Victoria McClelland-Fletcher   
   Sphere PR - for Tuned Global   
   T: +61(0)2 9958 1511 M: +61(0)405 579633   
   E: tunedglobal@spherepr.com.au   
      
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