From: sunofmusic@gmail.com   
      
   An electronic press kit (EPK) is a press kit equivalent in electronic form. An   
   EPK usually takes the form of a website or e-mail, though they are also known   
   to exist in CD and DVD form. The first known EPK, as we know it today,   
   premiered live on the web    
   on January 8, 1995, and was invented and given the exact name electronic press   
   kit or EPK by Andre Gray, the inventor of online music sales certifications   
   and winner of The Johannes Gutenberg Inventor Prize. Gray's EPK featured a   
   bio, audio clips, videos,   
    photos, press, set list, basic technical requirements, and a calendar and   
   featured R&B singer and songwriter Aaron Hall as the first artist ever to have   
   an EPK created on their behalf.   
      
   Uses   
   Press kits are commonly used for:   
   * Product launches   
   * New company launch   
   * Mergers and acquisitions   
   * News conferences   
   * Large events / Industry trade shows   
      
   Common components   
   * Backgrounder with historical information on the company or individual.   
   * Fact sheet listing specific features, statistics, or benefits.   
   * Biographies of key executives, individuals, artists, etc.   
   * Past press coverage   
   * Photos or other images (high resolution) of key executives, logos, products,   
   etc.   
   * A press release detailing the current news the media kit is sent in   
   reference to   
   * Media contact information (usually of a public relations department or   
   spokesperson)   
   * A CD, DVD, software title, video, etc. as appropriate for the sender of the   
   release   
   * Collateral advertising material, such as: postcard, flier, newspaper ad, etc.   
      
   Band press kits   
   Press kits are a common promotional tool used by musicians when launching a   
   new album. Band press kits often have their own unique set of components,   
   including:[citation needed]   
   * Band biography / History of the band   
   * CD   
   * Color photos (many corporate photos are done in black and white for   
   newspaper print purposes)   
   * Contact information for the band's label, manager, publicist, or other   
   representative   
   * Discography (all previous albums released by the band)   
   * Equipment list (if the kit is being sent to live music venue)   
      
   Sports media guides   
   Main article: Media guide   
   Distribution formats   
   An electronic press kit can be distributed via the following media:   
   * CD   
   * DVD   
   * Video or audio cassette   
   * The Internet (e.g. E-mail, WWW, newsgroups, etc.)   
   * USB flash drive   
      
   Electronic press kits are also available on corporate websites, where kits are   
   offered in PDF format.   
      
   Contents   
   Contents depend on the industry and target audience. For instance, an EPK in   
   the music industry might contain the following:   
   * Biography   
   * Music clips   
   * High resolution press photos   
   * Tour dates   
   * Promotional videos   
   * Offline website or website links   
   * Press reviews and interviews   
   * "RIYL" or "recommended if you like" list (list of artists in similar styles   
   or genres)   
   * Contact information   
   * High resolution photos or images of key executives, the company logo,   
   products   
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)