Platinum has become a popular choice for jewelry due to its strength,   
   durability, and marketing efforts of the platinum industry in recent years.   
   Platinum is three times more expensive than gold. Jewelers aggressively market   
   it because they make three    
   times the profit on every platinum item they sell compared to gold. Platinum   
   is a naturally white, lustrous metal that is long lasting. Sometimes the   
   claims of strength and scratch resistance are ...   
      
   Read full article at http://www.knowledgefield.com/articles/bewa   
   e-platinum-quality-can-vary-in-jewelry.shtml   
      
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