XPost: alt.fan.rush-limbaugh, talk.politics.guns   
   From: super70s@super70s.invalid   
      
   "Wartime recruitment" plan outlines influencer deals and hyper-targeted   
   ads to hire thousands of MAGA fans   
   By Tom Latchem   
   Lead Global Correspondent   
   The Daily Beast   
   Published Dec. 31 2025 10:33AM EST   
      
   ICE has drawn up a $100 million "wartime recruitment" plan that uses   
   targeted ads and influencers to recruit Fox News viewers, UFC fans, and   
   gun nuts into its ranks, according to a report.   
      
   The blueprint, detailed in an internal document reviewed by The   
   Washington Post, lays out a one-year spending blitz aimed at drawing   
   gun-rights supporters and military enthusiasts into Immigration and   
   Customs Enforcement as the Donald Trump administration expands its   
   mass-deportation push.   
      
   According to the Post, the 30-page strategy calls for ICE to "flood the   
   market" with recruitment messaging across platforms ranging from   
   Snapchat to conservative-friendly video services like Rumble, while   
   also leaning on an ad-industry tactic known as "geofencing"--pushing   
   ads to phones that pass through designated locations.   
      
   The targeted zones include military bases, NASCAR races, college   
   campuses, and gun and trade shows, the outlet says.   
      
   The plan also sketches out how ICE intends to reach its ideal recruits.   
   It proposes targeting people who consume conservative media and   
   "patriotic" content, including listeners of conservative radio and   
   "patriotism" podcasts, as well as users interested in "gun rights   
   organizations" and "tactical gear brands," the Post reported.   
      
   The imagery is not subtle. Recruitment messaging has cast immigration   
   enforcement as existential defense, with Uncle Sam-style graphics. The   
   strategy document's cover features ICE deputy director Madison Sheahan,   
   28 -- a former aide to Homeland Security Secretary Kristi Noem, 54 --   
   photographed in a "police" vest and ICE badge.   
      
   Influencers are also key to the strategy. The document calls for at   
   least $8 million to partner with creators popular among Gen Z and   
   millennials in "military families," "fitness," and "tactical/lifestyle   
   enthusiast" circles -- an effort the Post says was expected to produce   
   more than 5,000 applications at roughly $1,500 per application.   
      
   The goal is headcount and speed. ICE is desperate to add more than   
   10,000 employees to its existing workforce of more than 20,000, and the   
   Post reports that the strategy document is designed to accelerate   
   hiring for Enforcement and Removal Operations officers, Homeland   
   Security Investigations agents, attorneys, and support staff.   
      
   One former ICE leader warned that the framing risks attracting   
   applicants looking for combat rather than enforcement. Sarah Saldana,   
   who ran ICE under President Barack Obama, told the paper that she   
   worries the "war" tone and rapid onboarding could pull in untrained   
   recruits "eager for all-out combat," and that it could "inculcate" an   
   unnecessary aggressiveness into day-to-day work.   
      
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