From: starbugaboo@NOSPAMyahoo.com   
      
   Col wrote:   
   >   
   > "Steve B"  wrote in message   
   > news:ak9le4pilffi868k6vrdpcku6tnb22nt9r@4ax.com...   
   > > On Sat, 20 Sep 2008 06:56:01 +0100, Daff    
   > > wrote:   
   > >   
   > >    
   > >   
   > > >And it's on Dave, rather than UK Gold.   
   > >   
   > > Can someone please explain to my why this channel is called "Dave".   
   > > That seems like a really lame "branding" initiative.   
   >   
   > You had to ask....   
   > http://www.guardian.co.uk/media/2007/sep/20/television   
   >   
   > Cringeworthy, isn't it?   
      
   Someone was smoking something illegal when they came up with that   
   reasoning to name the channel Dave... "everyone knows a bloke named   
   Dave".   
      
   I mean, everyone uses the toilet so why not call it Toilet?   
      
      
   --   
   Starbugaboo   
      
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