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   ca.general      California general chatter      8,950 messages   

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   Message 8,022 of 8,950   
   Elizabeth Paige Laurie to All   
   Lori Loughlin's Influencer Daughter Coul   
   31 May 19 07:17:36   
   
   XPost: alt.survival, alt.politics.democrats.d, sac.general   
   XPost: alt.global-warming   
   From: cblasey@paloaltou.edu   
      
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   Liberal Democrats, too lazy and stupid to compete   
   scholastically.  This is the result of the present day inferior   
   California school system, once the envy of the entire free   
   world, after 40 years of Democrat control and parasitic   
   socialist union infestation.   
      
   TAGS: Cheat Lie Bribe Obama Ignorant Liberal Dumb Crime College   
   High School Sports USC Coach ACT Democrat LA Times, Washington   
   Post, NY Times Elite Hollywood TV Media Twitter youTube Scumbags   
   Kiss Your Job Goodbye   
      
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   "Typically, having a criminal record or any negative press makes   
   an influencer radioactive in the eyes of an advertiser," said   
   Open Influence CEO Eric Dahan.   
   Lori Loughlin’s daughter Olivia Jade Giannulli — at the center   
   of a university cheating scandal — could be in some serious hot   
   water with a multitude of brand sponsorships hanging in the   
   balance. Tresemme and Sephora announced Thursday they will stop   
   working with Olivia Jade.   
      
   The beauty blogger, social media star and YouTuber has 1.9   
   million subscribers on the video platform and another 1.3   
   million on Instagram. In the past two years, she has scored   
   sponsorship deals with beauty and fashion companies Sephora, Too   
   Faced, Tresemme, Smashbox, Marc Jacobs Beauty, Lulus, Boohoo and   
   Dolce & Gabbana beauty as well as HP Inc.   
      
   Yet Loughlin was charged Tuesday for allegedly paying $500,000   
   in bribes to a USC employee to designate her two daughters as   
   recruits to the school’s crew team — even though they did not   
   participate in crew. Loughlin was indicted Tuesday along with   
   fellow actress Felicity Huffman and more than 40 others involved   
   in the college entrance cheating and bribery scandal, though "it   
   remains to be seen if we charge any students," Andrew Lelling   
   U.S. Attorney for Massachusetts, said during a media conference.   
      
   In a statement to The Hollywood Reporter on Wednesday, HP said   
   the company worked with both Lori Loughlin and Olivia Jade in   
   2017 "for a one time product campaign. HP has removed the   
   content from its properties." The company added, "HP does not   
   currently have a relationship with either of them.”   
      
   "Lulus has not worked with Olivia Jade since August 2018 and we   
   have no plans to do so in the future," said Colleen Winter, co-   
   founder and CEO, to THR in a statement on Thursday.   
      
   Loughlin's other daughter, 20-year-old Isabella Rose Giannulli,   
   is also an influencer with 260,000 followers on her Instagram   
   account @bella, but had her account set to private as of Tuesday   
   afternoon.   
      
   Olivia Jade Giannulli started school at USC last fall. She posts   
   fashion and makeup tutorials as well as lifestyle videos, many   
   with college-oriented titles such as  "Spend Time With Me at   
   College," "College Dorm Tour" and "College Night Routine." She   
   also posted video called "Olivia Jade x Sephora collection (holy   
   sh*t)" about her collaborative makeup palette, the Olivia Jade x   
   Sephora Collection Bronze & Illuminate Palette, which was still   
   available for sale on the beauty giant's website for $28 on   
   Tuesday before being removed.   
      
   "I'm just so emotional and so happy," Giannulli said, through   
   tears, on her channel while announcing the palette's debut. "I   
   have chills." She said she went to the Sephora headquarters to   
   make samples and test her product, calling makeup her "biggest   
   passion in the world."   
      
   “After a careful review of recent developments, we have made the   
   decision to end the Sephora Collection partnership with Olivia   
   Jade, effective immediately,” Sephora told THR in a statement on   
   Thursday.   
      
   Her personal brand-building is now being called into question   
   along with the validity of her college admission. Will she be   
   dropped or face other repercussions? Her brand partners did not   
   respond to requests for comment, and her publicist, Elizabeth   
   Much at East 2 West Collective, told THR by email, "I have no   
   information at this time."   
      
   "The important thing to understand about the   
   celebrity/influencer sponsorship space is that brands are very   
   risk-averse," Eric Dahan, CEO of Open Influence, a data-driven   
   influencer marketing company with a network of 485,000   
   influencers, told The Hollywood Reporter on Tuesday. "Brands   
   spend millions of dollars building up and defending their brand   
   name, and understand that the wrong sponsorship can undo all of   
   their hard work. Typically, having a criminal record or any   
   negative press makes an influencer radioactive in the eyes of an   
   advertiser."   
      
   A Hollywood school consultant added that Giannulli may have   
      
   [continued in next message]   
      
   --- SoupGate-DOS v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)   

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