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"Indigo is planning to open a new location in downtown Toronto that offers a
'radically different' experience, including the possibility of drinking while
shopping.

"The new location, set to open this fall in Toronto's The Well development,
will allow customers to drink beer, wine or coffee while shopping the nearly
1,500-square-metre store.

"On top of drinks, the store will also offer gourmet snacks, a vinyl record
shop and plant shop.

"Indigo says the new store is 'an evolution for the brand,' offering an
assortment of books while focusing on lifestyle products and 'in-store
experiences.'  

"'We know our customers love the current Indigo stores, but we also know the
world is changing and people are craving more meaningful experiences that get
them closer to their passions,' Indigo CEO Peter Ruis said in a news release.

"'We are thrilled to offer our customers an elevated experience that is much
more than a shop. This will be a destination and social meeting place,
celebrating the best of what Indigo does; Books, Music, Fashion and Culture û
it will be a total lifestyle emporium.'

"In June, Indigo reported losses of $49.6 million for its most recent fiscal
year. The financials had taken a hit after a cyberattack temporarily halted
online sales and disrupted payment systems.

https://www.bnnbloomberg.ca/indigo-announces-urban-concept-store-in-toronto-tha
t-sells-booze-1.1962669

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