From: jfmezei.spamnot@vaxination.ca   
      
   CRTC moves a step closer to making loud TV ads a thing of the past   
      
   OTTAWA-GATINEAU — Today, the Canadian Radio-television and   
   Telecommunications Commission (CRTC) published the final regulations   
   requiring Canadian broadcasters and broadcasting distributors to control   
   the loudness of TV commercials by September 1, 2012.   
      
   “The rules we published bring us a step closer to our goal of eliminating   
   loud TV ads,” said Leonard Katz, Acting Chairman of the CRTC. “We have   
   every expectation that the industry will take the necessary steps to meet   
   our deadline and provide relief to viewers.”   
      
   The regulations require Canadian broadcasters to adhere to the Advanced   
   Television Systems Committee’s (ATSC) standard for measuring and   
   controlling television signals. Adherence to this standard will minimize   
   fluctuations in loudness between programming and commercials. The ATSC is   
   an internationally recognized body that sets technical standards for   
   digital television.   
      
   In December 2011, the CRTC published draft regulations for comment after   
   responding to Canadians’ concern that commercial advertisements were too   
   loud.   
      
   Broadcasters are also responsible for maintaining the volume of programs.   
   They must follow these rules and ensure that both programs and ads are   
   transmitted at the same volume by no later than September 1, 2012.   
   Broadcasting Regulatory Policy CRTC 2012-273   
   http://www.crtc.gc.ca/eng/archive/2012/2012-273.htm   
      
   The CRTC   
      
   The CRTC is an independent public authority that regulates and supervises   
   broadcasting and telecommunications in Canada.   
      
   Reference documents:   
      
   News release, “CRTC tells broadcasting industry to turn down the volume on   
   loud television commercials,” September 13, 2011   
   http://www.crtc.gc.ca/eng/com100/2011/r110913.htm   
      
   Broadcasting Regulatory Policy CRTC 2011-584   
   http://www.crtc.gc.ca/eng/archive/2011/2011-584.htm   
      
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