From: steve.forgie@microtime-it.com   
      
   Web content Designer -   
      
   Contract As and when requested" services until December 2011   
      
   Reliability Clearance   
      
      
      
   Web Content Writer Services which includes at a minimum:   
      
      
      
   ·         Research, coordinate, write and edit content for the Web such as   
   blog posts, FAQ's, interactive tools, fact sheets etc.;   
      
   ·         Optimize content for search engines, including metatagging;   
      
   ·         Advise on rich media content to complement written Web content;   
      
   ·         Advise on how to format print products for the Web; Adapt current   
   Web content from print format to Web friendly format;   
      
   ·         Rewrite Web content in plain language;   
      
   ·         Provide basic and input into information architecture development   
   Organize content for easy navigation;   
      
   ·         Proofread online content;   
      
   ·         Monitor and respond to blogs;   
      
   ·         Advise and coordinate with the Project Authority to ensure content   
   is up-to-date and is updated in a timely fashion;   
      
   ·         Assist in management of an editorial calendar showcasing notable   
   events to highlight on the Web site home page;   
      
   ·         Review Web-related documentation to aid in understanding target   
   audiences and stakeholders needs;   
      
   ·         Provide basic training/presentations on Web content development to   
   Agency staff on an as required basis.; Coordinate and liaise with identified   
   Agency and e-Communications representatives; and   
      
   Ensures compliance with, federal government and corporate communications   
   policies, standards, posting guidelines, acts, etc.   
      
      
      
   M1. Experience providing Web Content Writer services   
      
   The Bidder must demonstrate in their resume that the proposed resource has a   
   minimum of three (3) project experiences providing Web Content Writer   
   services to the Canadian Federal Government in the last five (5) years.   
      
      
      
   In order for an experience to qualify as relevant it must include at a   
   minimum one of the following tasks  a) Research/coordinate, write and   
   develop a series of landing pages for the Web; b)   
      
   Research/coordinate and produce content for the Web;  c) Repurpose current   
   Web content so that it is consumer friendly in both visual form and layout;   
   d) Review Web-related documentation to aid in understanding target audiences   
   and stakeholders' needs; e) Facilitate move of new content from staging to   
   production status; f) Advise on rich media content to complement written Web   
   content;  g) Optimize content, including META tagging, for searchability; or   
   h) Advise on alternative formats for Web i.e. audio/ video/ images) to   
   communicate to a specific audience.   
      
      
      
   M2. Approach to Web Content Writing   
      
   The Bidder must provide a description outlining the approach they propose to   
   use for search engine optimization and for information architecture, search   
   engine optimization and usability.   
      
   M3. Provision of a Portfolio for each proposed resource:   
      
   Each of the resources proposed by the Bidder must provide a portfolio as   
   part of the Proposal which identifies a minimum of five pieces of work they   
   have done in support of Web content development in the last five (5) years.   
   All pieces must include the metadata to explain how the form was used and at   
   least one sample must use an alternative format i.e. audio/video/images to   
   communicate a message.   
      
      
      
   Each sample must outline:   
      
   a)       Name and location of organization in which the service was   
   provided;   
      
   b)       Name, address, e-mail, and phone number for the Project   
   Authority/client contact point;   
      
   c)       Web address;   
      
   d)       Purpose of the site;   
      
   e)       Target audience;   
      
   f)         Task (i.e. what did the Web Writer do - repurpose print content,   
   reformat, research and write content etc. find the images, work with the   
   developers.); and   
      
   g)       beginning and end date of the provision of the services   
      
      
      
   The information provided by the Supplier in this TBSF will be assessed   
   according to the following rated criteria:   
      
   A proposal with a score less than 70% for technical compliance as a whole   
   will be considered non responsive, and eliminated from the competition.   
      
      
      
   Note: As stipulated in Part III Bid selection process, where more than one   
   resource is proposed in the bid, all of the resources must demonstrate that   
   they meet the mandatory requirements. In terms of the Rated requirements, an   
   average of all of the points assigned to the various proposed resources for   
   each criterion will be used for evaluation purposes and serve as the rating   
   score.   
      
      
      
   R1.  Experience in providing services in proposed resource category   
      
   The resources proposed by the Offeror to provide the services should have   
   significant project experience beyond that identified for M1.   
      
      
      
   R2. Experience with health or public health topics   
      
   The Proposed Resource should have extensive experience providing Web Content   
   Writer  services on health or public health topics targeting general   
   consumer audiences or health professionals.   
      
      
      
   R3. Quality of Portfolio and Approach to Web Content Development   
      
   The portfolios identified in support of M3 and the approach to Web content   
   writing identified in support of M2 should reflect a high quality as well as   
   an understanding and experience with issues that the Agency and its clients   
   will handle in support of its Web communications.   
      
      
      
      
      
   R4. Presentation skills   
      
   The proposed resource should have experience providing formal and informal   
   presentations in the last five years. as identified in their resume.   
      
      
      
   If interested, please contact Steve at steve.forgie@microtime-it.com   
      
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