From: elise@predictionimpact.com   
      
   Predictive Analytics for Business, Marketing and Web is a concentrated   
   training program that includes interactive breakout sessions.   
      
   Oct. 18-19, 2007 (Washington, DC)   
   Sponsor: Prediction Impact, Inc.   
   Instructor: Eric Siegel, Ph.D.   
      
   **This training event is offered in association with the eMetrics   
   Summit.   
      
   Business metrics do a great job summarizing the past. But if you want   
   to predict how customers will respond in the future, there is one   
   place to turn-predictive analytics. By learning from your abundant   
   historical data, predictive analytics provides the marketer something   
   beyond standard business reports and sales forecasts: actionable   
   predictions for each customer. These predictions encompass all   
   channels, both online and off, foreseeing which customers will buy,   
   click, respond, convert or cancel. *If you predict it, you own it.*   
      
   In two days we cover:   
      
   **The techniques, tips and pointers you need in order to run a   
   successful predictive analytics and data mining initiative   
   **How to strategically position and tactically deploy predictive   
   analytics and data mining at your company   
   **How to bridge the prevalent gap between technical understanding and   
   practical use   
   **How a predictive model works, how it's created and how much revenue   
   it generates   
      
   No background in statistics or modeling is required. The only specific   
   knowledge assumed for this training program is moderate experience   
   with Excel.   
      
   For more information, visit http://www.predictionimpact.com/pred   
   ctive-analytics-training.html,   
   or e-mail us at training@predictionimpact.com.  You may also call   
   (415) 385-1313.   
      
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