XPost: sci.cognitive, comp.ai.alife, sci.math   
   From: ted.dunning@gmail.com   
      
   Tangentially related to your question, there is a substantial and   
   growing amount of experience being gained to do with individual   
   decision making in the context of e-commerce.  The people gaining this   
   experience are mostly not publishing their results (for obvious   
   reasons), but some of it is available.   
      
   You might try looking for information along those lines.   
      
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