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   comp.dcom.telecom      Telecommunications digest. (Moderated)      17,262 messages   

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   Message 16,449 of 17,262   
   Bill Horne to All   
   T-Mobile is now selling app usage data t   
   28 Jun 22 03:31:39   
   
   From: malQRMassimilation@gmail.com   
      
   T-Mobile is ramping up its efforts to cash in on the lucrative   
   advertising business. The carrier has officially launched its new "App   
   Insights" program after more than a year in beta. App Insights allows   
   marketers to buy user data directly from T-Mobile, with a particular   
   emphasis on data showing which apps you have on your phone and which   
   apps you regularly use.   
      
   T-Mobile's creepy new App Insights program   
      
   News of the official launch of T-Mobiles App Insights program was   
   first reported by Ad Exchanger after an interview with Jess Zhu, the   
   carriers head of advertising products and development. Essentially,   
   App Insights is a new app-based analytics platform that allows   
   marketers to track, segment and target T-Mobile wireless subscribers   
   based on the apps they have installed on their phone and their   
   engagement patterns.   
      
   https://9to5mac.com/2022/06/27/t-mobile-selling-user-data/   
      
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   (Please remove QRM from my email address to write to me directly)   
      
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    * Origin: you cannot sedate... all the things you hate (1:229/2)   

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